NEW YORK, NY—January 16, 2018—MediaRadar, the leading advertising intelligence company, and Frontier Capital, a Charlotte-based growth equity firm focused exclusively on software and tech-enabled business services companies, today announced a new growth equity partnership.
The new investment will provide MediaRadar with capital, as well as strategic alignment, with one of the leading SaaS growth equity firms in the U.S. The investment will seek to add significant new innovation for clients and help the company continue to accelerate growth.
“After ten years of success, it’s an ideal time to take MediaRadar to the next level,” said Todd Krizelman, CEO & Co-Founder of MediaRadar. “We believe Frontier has an extraordinary track record of helping to accelerate B2B SaaS businesses of our size and in our space. We already have some exciting plans and we look forward to a successful partnership.”
MediaRadar offers a suite of tools that provides sales intelligence directly to media ad sales personnel and new business development executives at agencies. The company tailors its products to support broadcasters, dotcoms, ad tech companies, magazines, newspapers, and mobile media companies.
The platform’s intelligence capabilities are powered by a proprietary combination of AI and machine learning. Through its technology, MediaRadar distills multi-channel campaign intelligence into actionable competitive insights, brand analysis, and prospecting reports, all in one easy-to-use platform. Users leverage these insights to identify the best prospects, build and nurture stronger relationships with clients, and close more business.
“MediaRadar has a commitment to offering the very best suite of tools and a vision for expanding its role as a leading advertising intelligence platform to media companies, agencies and ad technology providers,” said Michael Ramich, partner at Frontier Capital, who will be joining the MediaRadar board. “We believe Todd, his Co-Founder Jesse Keller, and the rest of their impressive team have built a culture and track record of success and we look forward to partnering with them to help maximize the company’s growth potential.”
Over the last three-year period, MediaRadar has seen significant growth, with the company’s overall business increasing by an average of 27%, year-over-year. In the last year alone, MediaRadar’s client roster expanded by over 30% percent. Today, the company’s portfolio includes The New York Times, ESPN, A+E Networks, The Trade Desk, and HAVAS to name a few.
Frontier Capital’s investment in MediaRadar is the first from the firm’s recently announced, significantly oversubscribed $700 million Frontier Fund V. Frontier Fund V is the fourth consecutive oversubscribed fund raised by Frontier and brings the total capital commitments received since Frontier’s inception in 1999 to $1.5 billion. As a leading growth equity partner for middle-market software and tech-enabled business services companies, Frontier seeks to transform high-growth companies into market leaders through shared values, alignment and a thoughtful and measured approach. Frontier Fund V has the ability to invest $15 million to $75 million per position.