MediaRadar’s ad sales data will enable Connectiv’s research for members
NEW YORK, NY—December 13, 2016—MediaRadar, the leading advertising sales intelligence platform, today announced a partnership with Connectiv, a division of the Software and Industry Information Association (SIIA) that accelerates innovation for leading and emerging content, data and technology companies. With the partnership, MediaRadar will provide in-depth B2B digital and print advertising sales intelligence for the association’s ongoing series of industry analytics and research reports. MediaRadar’s B2B ad sales data will also be leveraged by Connectiv for its annual Business Information & Media Summit.
“We are excited to partner with Connectiv,” said Todd Krizelman, CEO & Co-Founder of MediaRadar. “Ad sales data is important for members of the association. It helps to shape marketing strategies and can identify new opportunities for their businesses. We are pleased to be able to support them.”
MediaRadar is a cloud-based platform using data science to provide advertising sales intelligence on more than 2.3 million brands across multiple media platforms, including: online, print, linear TV, social media, and newsletters. The platform distills multimedia ad sales data into actionable, competitive insights, brand analysis, prospecting reports, and more. Ad sales professionals, management and research teams use these insights to more effectively and efficiently get more qualified leads, create high-performance sales pitches, and close more deals.
In partnering with Connectiv, MediaRadar will leverage its technology to contribute digital and print ad sales intelligence for many of the association’s resources available to its members. Likewise, Connectiv’s monthly, quarterly, half and full-year media and advertising analyses—covering a wide range of categories and trends—will also incorporate MediaRadar data.
“The insights we provide enable our members to learn about the issues most critical to their businesses,” said Matthew Kinsman, VP of Content & Programming for Connectiv. “Partnering with MediaRadar, a leader in ad sales intelligence, gives us access to the best possible data, ensuring that we deliver innovative and unique insights to optimally prepare them for what’s ahead.”
For more information about MediaRadar, visit www.mediaradar.com.
For more information about Connectiv and SIIA, visit www.siia.net/connectiv.
MediaRadar revolutionizes ad sales by helping sales executives spend their time pitching and closing deals, instead of researching and preparing. MediaRadar helps sellers determine the best prospects to pursue, which offerings to pitch, and how to position themselves most effectively against their competitors. This SaaS sales-enablement platform is built on the most comprehensive and up-to-date database of multimedia advertising information available. Connect with us on Twitter, Facebook and LinkedIn.
Connectiv navigates the evolving content technology landscape to help member companies manage change. The association’s membership is comprised of over 200 world-class business information companies who reach an audience of more than 100 million professionals. These companies drive more than $20 billion in annual revenues, and their collective industries represent a $400 billion global market. Connectiv helps their members identify new opportunities that are transforming the information services companies that move global markets forward every day, everywhere around the world. Visit https://www.siia.net/connectiv.
Chris Harihar of Crenshaw Communications, on behalf of MediaRadar