Video Games Have More Than Doubled Their Ad Spend Since The Start of the Pandemic
Video games have been the saving grace of many people confined to their homes during the coronavirus pandemic—and the rising popularity is providing a jolt to the ad industry.
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Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer
Parent company Edgewell Personal Care prepares for sunny days without the beach
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J&J, P&G, L’Oreal Top Spenders In Skincare Advertising In Q1 2020
Skincare product ad spend has been one of the most interesting categories impacted by the pandemic in the United States
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The Future of Sports Looks a Lot Like Video Games
Traditional sports franchises are already finding ways to tap gaming verticals to diversify and grow new revenue streams.
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Videoconferencing Companies’ Ad Spend Spikes Amid COVID-19
Videoconferencing services have found their moment. For people working from home or practicing social distancing, videoconferencing has become a necessity and is quickly becoming routine.
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Coronavirus could cause $1 billion loss for NBA, NHL and MLB broadcasters, ad firm says
The coronavirus pandemic could cause roughly $1 billion in lost advertising for broadcasters of the top three U.S. pro sports leagues, according to ad firm MediaRadar.
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Travel Advertising Fell by as Much as 90% in March
With cruise ships docked in ports, air travel falling by almost half, and more than 75% of the U.S. under some form of lockdown due to the coronavirus, it’s safe to say nobody is—responsibly—traveling
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E-commerce sites boost ad spend as COVID-19 drives orders
E-commerce sites like Amazon have had to adjust quickly to a sudden change in shopper behavior as many people work from home, shop online to avoid going out in public or to seek goods that have been in short supply at stores.
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80% of TikTok’s Ad Spend is Dedicated to Snapchat, Reports MediaRadar
In 2019, TikTok spent close to 80 per cent of its US ad spend on Snapchat advertising, according to MediaRadar, an advertising intelligence and sales enablement platform.
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Podcast: The Power of Growing up with an Entrepreneurial Mindset
Growing up in Palo Alto, Todd Krizelman was born and raised near the epicenter of technology innovation. Todd joined veteran web architect Jesse Keller to found MediaRadar in 2007. After years of thorough research, development, and data collection, MediaRadar is now the most comprehensive data company focused on the ad sales market.
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