Coronavirus could cause $1 billion loss for NBA, NHL and MLB broadcasters, ad firm says
The coronavirus pandemic could cause roughly $1 billion in lost advertising for broadcasters of the top three U.S. pro sports leagues, according to ad firm MediaRadar.
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Travel Advertising Fell by as Much as 90% in March
With cruise ships docked in ports, air travel falling by almost half, and more than 75% of the U.S. under some form of lockdown due to the coronavirus, it’s safe to say nobody is—responsibly—traveling
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E-commerce sites boost ad spend as COVID-19 drives orders
E-commerce sites like Amazon have had to adjust quickly to a sudden change in shopper behavior as many people work from home, shop online to avoid going out in public or to seek goods that have been in short supply at stores.
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80% of TikTok’s Ad Spend is Dedicated to Snapchat, Reports MediaRadar
In 2019, TikTok spent close to 80 per cent of its US ad spend on Snapchat advertising, according to MediaRadar, an advertising intelligence and sales enablement platform.
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Podcast: The Power of Growing up with an Entrepreneurial Mindset
Growing up in Palo Alto, Todd Krizelman was born and raised near the epicenter of technology innovation. Todd joined veteran web architect Jesse Keller to found MediaRadar in 2007. After years of thorough research, development, and data collection, MediaRadar is now the most comprehensive data company focused on the ad sales market.
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MediaRadar CEO discusses the new MediaRadar Events With TechCrunch
In an interview with MediaRadar CEO Todd Krizelman about the newly released MediaRadar Events, TechCrunch discusses the importance of events for businesses and the significance of MediaRadar's newest product.
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YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back
AdWeek weighs in on MediaRadar data with CEO Todd Krizelman to discus the profitability of YouTube, despite recent cutbacks in retail ad spend on the platform.
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MediaRadar: TV Ads Getting Shorter, But Impact Remains
Find out TV Technology's key takeaways from MediaRadar's annual TV Trend Report. Take a look at the freshest deep dive into our data on the television landscape.
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As Seen On TV: Does D2C Spending Mean Good Vibes, Or Bad Omen?
MediaPost - quotes MediaRadar CEO Todd Krizelman on the five-year streak of constant growth for DTC television ad spend. MediaRadar data is used to dive into the causes, effects, and methods of these expensive investments. The data also illuminates an important interaction between the content of these placements and the growing ethos among the target demographic's youngest members.
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MediaRadar’s Todd Krizelman Predicts Twitter’s Q1 Success Prior to Earnings Report
Todd Krizelman, CEO of MediaRadar, referenced MediaRadar data to discuss positive expectations in the hours leading up to Snap Inc's release of Q1 earnings.
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