$482M spent on YouTube video ads during Q1 – MediaRadar
With digital ad spend continuously on the rise, it comes as no surprise YouTube has caught a sizeable piece of the pie. Ad intelligence platform MediaRadar unveiled Wednesday $482 million was spent on YouTube video ads in the first quarter – up 57% from $307 million in Q4 2021.
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Crypto Firms Cut Back on Hiring During Market Slump
Fed’s move to increase interest rates is contributing to a selloff and putting pressure on fees
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Crypto Ad Spend Sees Massive Decline Since Super Bowl
Over the past year, crypto has been anything but stable. At its peak, the crypto market in November of 2021 was valued at $3 trillion. It has since fallen to $1.3 trillion.
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Brands Spent $369M On Ad-Supported Streamers In Q1
More than 3,000 brands from nearly 1,400 companies spent more than $369 million on ad-supported streamers in this year's first quarter, according to an analysis by advertising intelligence platform MediaRadar.
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YouTube’s success is a great sign for CTV
Lately, there has been much investor handwringing over CTV investments. With Netflix’s latest results, some worry that if Netflix’s growth has stalled, the prospects for everyone else may be diminished as well.
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Musk’s $44bn Twitter buyout a ‘mixed bag for marketers’
Media experts and publicists react to the news that Twitter plans to accept billionaire Elon Musk’s offer to buy the platform for $44bn.
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Despite board seat reversal, Elon Musk will still impact Twitter’s business success
Billionaire Elon Musk, Twitter's largest shareholder, has rejected a seat on the company's board just days after accepting it. By remaining on the outside, Musk will have more freedom to air his oft-controversial opinions on free speech and content moderation — which is sure to have direct implications for the platform's ability to generate ad revenue.
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‘Grammy Awards’ Viewing Up 4%, CBS Estimates
"The 64th Grammy Awards" on CBS did a bit better than last year's record low numbers, but not by much -- around 4%, according to network projections.
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‘For Your Consideration’ Oscars Promo Ad Spend Up 7%, To Nearly $53M And Counting
Studios' spending on ads promoting their 2021 films and stars in the lead-up to the March 27 Academy Awards telecast had reached nearly $53 million by March 8, according to cross-platform ad campaign tracking firm MediaRadar...
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Sports betting stocks take a hit
While sports betting activity has exploded over the past year, sports betting stocks have largely stumbled as the public markets move away from the "grow at any cost" mindset and focus more on profitability.
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