MediaRadar: Podcast Ad Revenue Grew 20% In 2021. More Ads Were Pre-Recorded Too.
The ad tracking firm MediaRadar reviewed advertising in 500 top podcasts, across multiple content categories.
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How podcasts are helping brands meet DEI commitments
Multicultural podcast agency Pod Digital Media recently inked a three-year, eight-figure deal with McDonald's as the brand invests in diverse media.
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MediaRadar Wins 12th Stevie® Award!
MediaRadar is proud to announce it was presented a Stevie Award for Sales & Customer Service. This marks 9 straight years of recognition!
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The Top 5 AVODs Are Duking It Out For A Handful Of Ad Categories
Over-the-top advertising reached about $1.3 billion last year — up from 2020’s pandemic-depressed $890 million, according to MediaRadar’s OTT Ad Insights report for 2021.
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Light-Ad Tiers of Major Streaming Services Drew $438 Million in 4Q
The light-ad versions of the big direct-to-consumer subscription streaming services are drawing heavy interests from advertisers, according to MediaRadar’s ad sales intelligence platform.
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Super Bowl Advertisers That Returned To Spend Millions
Brands like Amazon and Google have not consistently advertised every year, but have been big spenders when they do. During the past five years, beer has been the top product category buying Super Bowl ad placements.
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Sports-betting brands doubled down on TV ads during the recent NFL season. Here’s what they spent.
Data shows that some US sports books went all in on advertising during the NFL season.
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Will Crypto’s Super Bowl Debut Fare Better Than 2000’s Dot-Com Boom (and Bust)?
Sometimes a Super Bowl ad doesn’t have as much to do with raising awareness as it does establishing legitimacy. A brand’s ability to spend up to $7 million for 30 seconds of national airtime means it must be doing something right. Right?
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MediaRadar Says Podcast Ad Spending Grew 21% In 2021.
The ad tracking platform MediaRadar reports advertisers spent 21% more on podcasts last year compared to 2020. It estimates nearly $590 million was spent on podcast advertising during 2021.
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U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to new data from MediaRadar.
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