As Crypto takes on the Super Bowl, what does it mean for digital currency adoption?
There are two weeks until Super Bowl LVI kicks off, and brands participating in the Big Game have already begun teasing their spots.
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What 2021’s CPG ad trends tell us about the 2022 forecast
The last two years have been unpredictable for consumer packaged goods (CPG) brands. In 2020, Covid-19 and pandemic-induced shortages realigned consumer shopping behavior and caused marketers to pull or pause campaigns. These unprecedented changes had a cascading impact on publishers with millions of ad dollars lost and considerable resources exhausted to cater to the shifts.
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Why the 2022 Super Bowl Makes Sense For Travel Brands
Expedia and Booking.com are airing ads as market share battles intensify in a category that was decimated in the early days of the pandemic
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MediaRadar Wins 2022 BIG Innovation Award
MediaRadar wins the BIG Innovation Award from Business Intelligence Group, for its ground breaking free Agency & Marketer tools.
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Comcast Boosts Ad Spending For Peacock, Streamer’s Ad Revenue Rises: MediaRadar
Comcast boosted spending in the third quarter to promote its Peacock streaming service, which in turn registered higher advertising revenue, according to MediaRadar
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14.3 million people watched the Atlanta Braves win the 2021 World Series
The Atlanta Braves captured their first World Series championship in over 20 years, and also helped Major League Baseball’s top event recover in terms of ratings.
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NFL ad revenue on the rise
Todd Krizelman, MediaRadar CEO & Co-Founder joins the Yahoo Finance Live panel with the lastest on the rise of NFL ad revenue.
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‘Buy Now, Pay Later’ Players Step Up Advertising Spending In Market Grab
Affirm Holdings (AFRM) and other "buy now, pay later" consumer financing firms have upped advertising spending as they battle for market share. Affirm stock continues to trade in high volume as investors mull how much of a threat BNPL services are to credit card networks.
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OTT Platforms’ Ad Spend Increased 47% In 2021
Platforms this year spent $1.06 billion on advertising across those platforms. HBOMax, Disney+, Paramount+, Peacock, and Hulu are the top-spending platforms in 2021 to date.
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Brands like David’s Bridal and Zola are spending big on advertising
Brands like David's Bridal and Zola are spending big on advertising as the $51 billion wedding industry surges
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