Comcast Boosts Ad Spending For Peacock, Streamer’s Ad Revenue Rises: MediaRadar
Comcast boosted spending in the third quarter to promote its Peacock streaming service, which in turn registered higher advertising revenue, according to MediaRadar
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14.3 million people watched the Atlanta Braves win the 2021 World Series
The Atlanta Braves captured their first World Series championship in over 20 years, and also helped Major League Baseball’s top event recover in terms of ratings.
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NFL ad revenue on the rise
Todd Krizelman, MediaRadar CEO & Co-Founder joins the Yahoo Finance Live panel with the lastest on the rise of NFL ad revenue.
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‘Buy Now, Pay Later’ Players Step Up Advertising Spending In Market Grab
Affirm Holdings (AFRM) and other "buy now, pay later" consumer financing firms have upped advertising spending as they battle for market share. Affirm stock continues to trade in high volume as investors mull how much of a threat BNPL services are to credit card networks.
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OTT Platforms’ Ad Spend Increased 47% In 2021
Platforms this year spent $1.06 billion on advertising across those platforms. HBOMax, Disney+, Paramount+, Peacock, and Hulu are the top-spending platforms in 2021 to date.
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Brands like David’s Bridal and Zola are spending big on advertising
Brands like David's Bridal and Zola are spending big on advertising as the $51 billion wedding industry surges
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MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Media buyers, planners and marketers spend significant time analyzing raw data and using multiple tools to get a full overview of the ad market. Marketers and agency reps adjust advertising campaigns more frequently today than in the past, and struggle to gain access to key advertising information quickly to impact their rapid decision-making.
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Weddings are coming back. Brands like Zola and David’s Bridal are trying to cash in with new ad campaigns, digital services, and perks.
Marketers are seizing the opportunity. Some 138 wedding apparel companies advertised in the second quarter of 2021 versus 117 in the year-ago quarter, according to MediaRadar.
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Travel Brands Are Spending Again—How Their Marketing Strategies Are Different
A year ago, consumers were hard-pressed to find a travel ad in the market as the raging pandemic kept most Americans homebound. If hoteliers and airlines did any marketing last year, they focused on messages of support and empathy—and offered options around virtual trips. That pullback is over.
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Samsung Ads Warns Of Linear TV Ad Imbalance
Samsung Ads’ big sales message offers tough words for linear TV marketers mulling a small shift of linear TV budgets to advertising video on demand (AVOD) services: It’s not enough.
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