Medium

The Future of Sports Looks a Lot Like Video Games

Traditional sports franchises are already finding ways to tap gaming verticals to diversify and grow new revenue streams.

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Ad Age

Videoconferencing Companies’ Ad Spend Spikes Amid COVID-19

Videoconferencing services have found their moment. For people working from home or practicing social distancing, videoconferencing has become a necessity and is quickly becoming routine.

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CNBC

Coronavirus could cause $1 billion loss for NBA, NHL and MLB broadcasters, ad firm says

The coronavirus pandemic could cause roughly $1 billion in lost advertising for broadcasters of the top three U.S. pro sports leagues, according to ad firm MediaRadar.

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Adweek

Travel Advertising Fell by as Much as 90% in March

With cruise ships docked in ports, air travel falling by almost half, and more than 75% of the U.S. under some form of lockdown due to the coronavirus, it’s safe to say nobody is—responsibly—traveling

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Marketing Dive

E-commerce sites boost ad spend as COVID-19 drives orders

E-commerce sites like Amazon have had to adjust quickly to a sudden change in shopper behavior as many people work from home, shop online to avoid going out in public or to seek goods that have been in short supply at stores.

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Mobile Marketing Magazine

80% of TikTok’s Ad Spend is Dedicated to Snapchat, Reports MediaRadar

In 2019, TikTok spent close to 80 per cent of its US ad spend on Snapchat advertising, according to MediaRadar, an advertising intelligence and sales enablement platform.

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Jon Dwoskin

Podcast: The Power of Growing up with an Entrepreneurial Mindset

Growing up in Palo Alto, Todd Krizelman was born and raised near the epicenter of technology innovation. Todd joined veteran web architect Jesse Keller to found MediaRadar in 2007. After years of thorough research, development, and data collection, MediaRadar is now the most comprehensive data company focused on the ad sales market.

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MediaRadar CEO discusses the new MediaRadar Events With TechCrunch

In an interview with MediaRadar CEO Todd Krizelman about the newly released MediaRadar Events, TechCrunch discusses the importance of events for businesses and the significance of MediaRadar's newest product.

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Adweek

YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back

AdWeek weighs in on MediaRadar data with CEO Todd Krizelman to discus the profitability of YouTube, despite recent cutbacks in retail ad spend on the platform.

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MediaRadar: TV Ads Getting Shorter, But Impact Remains

Find out TV Technology's key takeaways from MediaRadar's annual TV Trend Report. Take a look at the freshest deep dive into our data on the television landscape.

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