Young brands beat Sears, J.C. Penney on back-to-school search terms, analysis finds

MarketingDive - MediaRadar finds that retailers spent an estimated $600 million on advertising in July across national TV, print and online, a 6% decrease year-over-year, with budgets shifting away from TV and print channels

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TV Still Rules in Brand Awareness, Top 5 Verticals Investing Show

TargetMarketing - Brand awareness in the age of digital marketing and direct brands can be a challenge, but MediaRadar's latest study finds that TV still works well for the task

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The best digital marketing stats we’ve seen this week

Econsultancy - the latest MediaRadar Trend Report analyzed the top national TV advertiser categories by spend (relating to TV ads from May 2017 to May 2018)

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Study: Amazon, Ikea splurged on early back-to-school ads

MarketingDive - MediaRadar data focuses on July ad spend as an early indicator of trends in back-to-school marketing, reflecting research showing back-to-school shopping is starting earlier

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Programmatic Ad Buying Grows Steadily; Amazon Top Spender

AListDaily - Steven Wong published a piece on the top programmatic spenders report, including quotes from MediaRadar

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Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study

MediaPost - Laurie Sullivan published a piece on the top programmatic spenders report, citing multiple stats from MediaRadar data

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Amazon Is Top Programmatic Spender; Google’s Got Influencer Game

AdExchanger - another published piece on the top programmatic spenders report, citing multiple stats from MediaRadar data

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Study: Amazon led Q1 programmatic ad spend with a 10% share

MarketingDive - another exclusive piece on the top programmatic spenders report, citing multiple stats from MediaRadar data

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What you need to know in advertising today

Business Insider - an exclusive piece on the top programmatic spenders report, citing multiple stats from MediaRadar data

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