Hulu Increases Marketing as Netflix Slows Theirs Down
Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.
For the end of October, Netflix was still in the lead but decreased their marketing by 44%. Hulu on the other hand increased the number of shows they marketed from 3 to 9. Here are the full insights.
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Brave New World for B2B Publishers
Digital ad sales is advancing so rapidly — our interactions of the world through tech are constantly changing. Homepage takeovers, video ads, native and programmatic are becoming more commonplace. In an increasingly contracting market, it’s time to expand from solely print ad sales to developing digital assets for your B2B toolkit. In 2016 there were 49,073 digital advertisers. That’s a number you can’t ignore!
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Trends in Primetime Programming: Sept. 1- Oct. 11, 2016
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at how the big four networks promoted their programming from September through last week. Here are their key findings:
– Since September 4, NBC N
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Seeso and AOL Increase Spending on Originals as the Fall Begins
Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts. Here are the results from the end of September.
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Trends in Primetime Programming- Sept. 1 – 30, 2016
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent for print, digital, mobile, and TV clients, took a look at how NBC and ESPN are promoting NFL games. MediaRadar shared key findings with Cynopsis Digital:
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