Podcasts Give Advertisers a Unique, Direct Line to Consumers
New MediaRadar report highlights 2020's biggest winners in podcast advertising.
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COVID-19’s Impact On Travel Ad Spending
The ongoing fallout of COVID-19, including travel bans and quarantines, has caused the airline business to bleed money and marketers to scale back ad spend.
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MediaRadar Wins 2021 BIG Innovation Award
MediaRadar has been awarded a 2021 BIG Innovation Award presented by the Business Intelligence Group for the second straight year.
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Media Industry Predictions for 2021: OTT, video, social and more
Looking ahead to this new year, we predict there will be some major turning points, particularly in OTT, social media, video and conferences. Here at MediaRadar we’ve taken a look back at 2020’s unique advertising trends and predicted what 2021 will bring.
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Retailers Dole Out More Ad Dollars on Digital This Past Holiday Season
Marketing platform LiveIntent teamed with MediaRadar to dig into how the pandemic impacted advertising during the recent holiday shopping season.
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Sony’s Playstation 5 Outspent Microsoft’s Xbox Series X Three to One in Launch Ads
The two-week period ahead of the console launches was the video gaming category’s most active in 2020.
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Snap Is Spending $1 Million a Day to Chase TikTok
Snap recently launched Spotlight, a new platform for user-created videos within Snapchat, in nearly a dozen countries. The new feature will curate the "most entertaining" Snaps from Snapchat users and broadcast them to viewers based on their preferences and favorite videos.
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Tiger Woods won’t play in The Match 3, but the show’s producer hopes to make it an annual Black Friday event
This year, outside of college football games, the four major pro sports leagues are off. In a typical year, NBA and NHL games are usually played on Black Friday, but with Covid-19 impacting schedules, MediaRadar CEO Todd Krizelman said the Match is a great investment for advertisers looking for eyeballs.
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Cruise Industry Carefully Charts Its Return to Sailing
Despite the CDC lifting its No Sail order, in place since the pandemic arrived on U.S. shores in March, the cruise industry has gone from dry docks to a metaphorical Bermuda Triangle, with no clear timeline as to when their ships can actually set out again.
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NBA’s return by Christmas appears to be on track
The National Basketball Association could decide on its 2020-21 season by Friday with signs pointing to a return by Christmas Day.
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