Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels
The travel sector is still struggling, but other verticals are spending big on marketing
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Amazon has been on an advertising blitz, and it’s benefitting platforms like Instagram
Amazon's 2020 advertising spend rebounds after Coronavirus hit.
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Why And How Should Your Business Use Data Analytics In COVID-19 Crisis And After
The messaging during the COVID-19 pandemic and after have to be different. Adobe says e-commerce sites doubled ad spend in less than a month, from $4.8 million for the week of Feb. 17 to $9.6 million for the week of March 9, according to data from MediaRadar.
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They’re Desperate For More Revenue, But Travel Companies And Travel Promotion Groups Remain Reluctant To Advertise
The spread of Covid-19 has not only triggered the biggest drop in travel demand since at least World War II, it also has crippled travel industry spending on advertising of all kinds as hotel chains, airlines and tourism promotion agencies around the U.S. at times this year all but gave up on even trying to attract travelers.
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Microsoft Could Take Over TikTok’s Entire Global Business; Travel Ad Spend Falls Off A Cliff (Again)
Talks between the companies about a deal, which must be completed before Sept. 15 or risk TikTok getting banned from the United States, are complex and still preliminary.
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Mac and cheese gets Cheetos collab, Kraft breakfast rebrand
This week brought two big announcements for the comfort food: a fusion concept with Cheetos, and Kraft’s attempt at rebranding the American staple as a breakfast-appropriate dish.
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A stamp of legitimacy’: TikTok turns up its branded content spending and profile with publishers
After a blitz of ad spending and careful marketing propelled TikTok into the mainstream, the ascendant social platform has begun using media companies to give it another stamp of legitimacy.
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Inside Peacock’s marketing pivot amid a pandemic and postponed Summer Olympics
Inside Peacock's marketing pivot amid a pandemic and postponed Summer Olympics — and how its ad push compares to rival streaming services.
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After a $2.6 Billion Hit, TV Races to Bring Back Live Sports
With the NBA and MLB returning in late July, ESPN, Turner and Fox hope for a "glass half-full" advertising market.
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Why this Facebook advertising boycott is different
a public Google Drive spreadsheet maintained by Sleeping Giants listed nearly 1,000 businesses that had joined the Stop Hate For Profit campaign. The movement is encouraging advertisers to boycott Facebook until the social network makes a better effort to remove racist material posted on the platform.
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