A stamp of legitimacy’: TikTok turns up its branded content spending and profile with publishers
After a blitz of ad spending and careful marketing propelled TikTok into the mainstream, the ascendant social platform has begun using media companies to give it another stamp of legitimacy.
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Inside Peacock’s marketing pivot amid a pandemic and postponed Summer Olympics
Inside Peacock's marketing pivot amid a pandemic and postponed Summer Olympics — and how its ad push compares to rival streaming services.
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After a $2.6 Billion Hit, TV Races to Bring Back Live Sports
With the NBA and MLB returning in late July, ESPN, Turner and Fox hope for a "glass half-full" advertising market.
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Why this Facebook advertising boycott is different
a public Google Drive spreadsheet maintained by Sleeping Giants listed nearly 1,000 businesses that had joined the Stop Hate For Profit campaign. The movement is encouraging advertisers to boycott Facebook until the social network makes a better effort to remove racist material posted on the platform.
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Video Games Have More Than Doubled Their Ad Spend Since The Start of the Pandemic
Video games have been the saving grace of many people confined to their homes during the coronavirus pandemic—and the rising popularity is providing a jolt to the ad industry.
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Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer
Parent company Edgewell Personal Care prepares for sunny days without the beach
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J&J, P&G, L’Oreal Top Spenders In Skincare Advertising In Q1 2020
Skincare product ad spend has been one of the most interesting categories impacted by the pandemic in the United States
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The Future of Sports Looks a Lot Like Video Games
Traditional sports franchises are already finding ways to tap gaming verticals to diversify and grow new revenue streams.
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Videoconferencing Companies’ Ad Spend Spikes Amid COVID-19
Videoconferencing services have found their moment. For people working from home or practicing social distancing, videoconferencing has become a necessity and is quickly becoming routine.
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Coronavirus could cause $1 billion loss for NBA, NHL and MLB broadcasters, ad firm says
The coronavirus pandemic could cause roughly $1 billion in lost advertising for broadcasters of the top three U.S. pro sports leagues, according to ad firm MediaRadar.
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