Snapchat Ad Length: The Average Video Ad is 8 Seconds Long

OnlineVideo.net—Can a brand get a persuasive message across in only eight seconds? Many are trying. Advertising intelligence company MediaRadar has analyzed Snapchat brand activity and issued a report showing that the average Snapchat ad length is eight seconds.

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Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months

Marketing Land—Just 397 brands bought video ads on Snapchat Discover channels — which feature content from publishers such as ESPN, Cosmopolitan and BuzzFeed — between November 2017 and January 2018, according to advertising intelligence platform MediaRadar.

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Ads.txt Adoption Continues Its Steady Growth

eMarketer—Ads.txt has emerged as a trend within programmatic advertising over the past year, so you better get used to it.

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What is Snapchat’s place in the marketing mix?

The Drum—In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to its real value as a digital media buy and where it fits into the mix.

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How Brands Are Behaving On Snapchat

MediaPost—What’s your competition up to on Snapchat? Sure, swiping around the app can offer some clues, but MediaRadar took a more methodical approach by analyzing the activity of 397 brands from last November through this past January.

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Snapchat Ads: 397 Brands Bought Video Ads In Last 3 Months, 73% from Entertainment, Tech, Retail

Forbes—397 brands such as Lyft, Pepsi, Exxon, and Olay bought video ads on Snapchat's 52 Discover channels between November of 2017 and January 2018, according to a new study by MediaRadar, an ad intelligence company.

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Two Ways Brand Safety is Affecting Demand-Side Platforms

MarTech Series—According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand's reputation has been tarnished by the accidental placement of ads alongside controversial content.

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After Facebook’s News Feed Changes, What’s Next For Publishers?

Video Ad News—Facebook’s announcement a few weeks ago that it plans to put more content from friends and family into users’ news feeds will have forced many digital publishers to reassess their social strategies.

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Automation Helps Niche TV Network Reelz Navigate The Cross-Screen Ecosystem

Ad Exchanger—Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates.

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The Ad Community’s Reaction to Facebook’s News Feed Algorithm Change

Adweek—Facebook’s announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector—and most of that reaction hasn’t been exactly positive.

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