MediaRadar Blog

digital ad placement types on consumer sites

Reports: Programmatic Spend Down


[a]List Daily – Ad spending on visual social media has exploded in recent months, according to a report by 4C Insights. This quarter, revenue for Snapchat and Instagram rose by 73 percent and 55 percent, respectively, due in part to offline features added to both apps.

Pinterest, Facebook and Twitter saw growth as well—though not as dramatic—at 26 percent, 27 percent and 26 percent, respectively.

Despite recent hits to the NFL’s ratings, ad spending is still strong, as new data from Standard Media Index suggests. Total ad revenue for NFL games increased by 2 percent this September over the same month last year, from $504 million to $513 million.

Likewise, the number of ad slots purchased increased by 2 percent, and the price for NFL ads increased by 7 percent. All this comes in the face of 5 percent lower ratings this season, though recent natural disasters have contributed to fewer watchers.

New information from Nielsen has revealed that the fast-moving consumer goods (FMCG) market has seen minor growth in Q2 2017, reversing last quarter’s $3 billion loss in sales. According to Nielsen analysts, nearly all growth in the sector (up .06 percent this quarter) was driven by e-commerce, which makes up 7 percent of FMCG sales.

“Across total shopping trips, 14 percent of Americans say they consider buying online, which is up from 9 percent in 2015,” Nielsen reported. “Additionally, 33 percent more households are influenced by digital before they visit a physical store for non-food items than in 2015.”

Brand safety concerns are driving an increased interest in direct placement for digital ads, according to a new report by MediaRadar. The total number of brands placing ads programmatically has dropped by 2 percent from last year, with P&G and Unilever making substantially more high-CPM ad buys.


“Everyone is talking about transparency and brand safety,” says Todd Krizelman, CEO & co-founder of MediaRadar, to MediaPost. “In the quest for it, many of the world’s largest advertisers are shifting ad spend, and now spreading it across more than a dozen different media formats.”


More than half of Americans believe that fraud is an unavoidable part of ecommerce, according to a study by Paysafe. Of the 3,000 consumers surveyed, 59 percent agreed that fraud is inevitable, and 58 percent were willing to accept any security measure to protect them from it.

Higher security doesn’t hurt the shopping experience, either. Only 12 percent reported abandoning shopping carts due to delays caused by payment security, and 71 percent are open to stricter processes like two-factor authentication.

Businesses think the opposite: 67 percent say higher security would lead to higher cart abandonment, and 61 percent claim that their customers don’t want higher security.


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