Cablefax – Even if you don’t care about the on-field action Sunday, chances are the ads will pique your interest. Cox is among companies with Super Bowl spots, airing a commercial for its Panoramic WiFi in San Diego. MediaRadar did its own analysis of the top TV ad spenders for the 2017 NFL postseason, putting Ford, AT&T and Verizon at the top of the list. AT&T, which has been heavily hyping OTT service DirecTV Now, was not in the top 10 in 2016. Its spending increased 281% over 2016. Apple had been a top spender in 2016 post-season, but didn’t make the list for 2017 (spending dropped 100%, according to MediaRadar). — For those who prefer cute on game day, Animal Planet and Hallmark were back with their Puppy and Kitten Bowls. It marked Animal Planet’s 13th Puppy Bowl, with 78 puppies from 34 rescues. The Discovery VR iOS app gives viewers a pup’s eye view of the action ( Pedigree sponsored the VR component). Hallmark’s Kitten Bowl celebrated its 4th year, with the annual programming stunt resulting in the adoption of thousands of felines. Sponsor Arm & Hammer has a custom integration on “Home & Family,” as well as extensive social media and digital elements including an exclusive sponsorship of the “Most Valuable Kitten” award. 

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