MediaRadar Blog

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Trends in Primetime Programming: Sept. 11- Oct. 24, 2016


MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at auto advertising on Sunday Night Football from September 11 through October 24. Here are their key findings:
Sunday Night Football is NBC’s highest ranked prime-time programming. So far this season, MediaRadar estimates that Sunday Night Football and its pre-game show “Football Night in America” have added almost $200mm in revenue for NBC.
-The Automotive Category is a top category for both Sunday and Monday Night Football programming. However, overall investment by this category for Sunday Night Football is almost twice, 1.88 times, the estimated investment of Monday Night Football.
– As the official automotive sponsor of the NFL, Hyundai Motor Group is the number one automotive advertiser for Sunday Night Football. So far this season, they have invested over $32 million into advertising their brand. However, they are using a full 76% theirSunday Night Football investment to promote just one product, the Kia Sorento.


– General Motors Company is a large sponsor of Sunday Night Football and Monday Night Football with an estimated spend of over $27mm combined. Sunday night spots are reserved for Chevrolet models, including CruzeSilverado and Malibu. Only one SundayNight Football spot has been used to promote the GMC Arcadia. However, on Monday Night Football, General Motors Company is the number one advertiser and official automotive sponsor this season, promoting mostly the Arcadia and other GMC models with almost $11 million in advertising.