MediaRadar Blog

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Trends in Primetime Programming: September 1-19, 2016


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MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent for print, digital, mobile, and TV clients, took a look at which shows the big four networks were advertising on TV from September 1-19, 2016. They shared key findings with Cynopsis Digital:

– Gender differences by network. Across the four broadcast networks, there are some surprising differences in the demographics of their most promoted shows. 80% of the Top 10 promoted shows on FOX and CBS have a lead male character, host, or announcer (8 of 10 in each). By contrast, ABC and NBC have only 20% (2 of 10 each).

– Safety in Sequels. CBS was marketing its Jon Benet Ramsey biopic actively, based on the disappearance of Ramsey in 1996. Big Brother was first introduced to Dutch TV in 1997 and on CBS in 2000. NCIS launched in 2003, and that was a spin-off of JAG, starting on CBS in 1995. Hawaii Five-O debuted in 2010, which makes it a newcomer. But this was a modern reboot of the original CBS series, which began in 1968.

– Innovation focus.  In contrast to its peers, FOX is launching the most new programming.This includes the daytime syndicated show Harry,The Exorcist, and comedy Son of Zorn.