Car Buying Apps Are Changing the Auto Industry—But How Are They Advertising?
The car buying process is changing, but does that mean advertising strategy is too? Check in to see how the auto industry is spending.
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What’s the Latest with Cookie Alternatives?
Which solutions are emerging as the top alternatives to the third-party cookie? And which will enable flexibility?
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How are Shipping and Logistics Companies Advertising Amid Port Crisis?
The world's ports are in disarray. As shipping and logistics companies navigate a stressful situation, how are they advertising?
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M&A Report: Spanx, PlacePass and Caper AI In the News
This week, Blackstone invested a large sum in Spanx. Online travel agency Hopper expanded its B2B travel services by acquiring PlacePass. And Instacart bolstered its AI-powered shopping cart capabilities by buying Caper AI.
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The NFL is Making a Comeback
The NFL's regular season is underway. Fans are excited to watch games at home and fill the stands. Revenue is rebounding.
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What are the Latest Samsung and Apple Ad Tech Trends?
As Samsung and Apple tighten their own advertising and privacy policies, how are they using targeted ads to reach potential customers?
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How are Top Performing Software Companies Investing in Advertising?
The push for digital transformation has benefited large IT firms. How are top performing B2B software companies investing in advertising?
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M&A Report: AI.Reverie, Drizly and Masergy In the News
This week, Facebook bolstered its machine learning assets by purchasing AI.Reverie. Uber brought Drizly under its wing and Comcast strengthened its international presence by acquiring Masergy.
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How is the Army Advertising Across Formats to Meet New Goals?
The Army is increasing diversity to reflect the shifting population and number of eligible recruits. How does that impact advertising?
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