This‌ ‌week, Gap boosted its eCommerce features with Drapr. Empire Media Group is ready to begin its relaunch of Knewz. And Verizon sold Yahoo! and AOL to a private equity group.

• Consumer Advertising
• Digital Advertising
• Pharmaceutical Advertising

As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?

• Back-to-school

Retail programmatic spend is up significantly as the school year starts. Who are the top spenders?

• Software

Consumer category creators are well known because they affect our everyday life. But behind the scenes, software category creators have been changing the way businesses run. How do they advertise?

This‌ ‌week, Analog Devices made the largest buyout in the chip production industry so far this year. Vulcan Material merged with U.S. Concrete and will expand its footprint in Texas areas. And Nexstar Media Group purchased The Hill. 

• Video Games

August saw many new video game releases. Did top advertising brands line up with popular launches? 

• Ad Tech
• Snapchat
• TikTok

Snapchat lets people connect in fun ways. As the social media platform unrolls new ad features, which brands are increasing spend most?

• Programmatic Advertising

Programmatic buying grew among B2B brands last year. How strong is this trend holding up? Who are the top buyers?

This‌ ‌week, Trusted Media Brands became the owner of Junkin Media. Biotech company Ilumina brought on cancer diagnostics firm Grail, but faces a challenge from the FTC. And Humana acquired the remaining shares of Kindred at Home, making it the largest provider of home healthcare services in the U.S.