Marketers Need Help With First-Party Data: Ad Tech Companies Get Creative
Most marketers still don't have a plan for a post-cookie internet. How can ad tech companies help them with first-party data?
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B2B Digital Advertising and Influencer Marketing Work Well In Tandem
B2B advertising spend has more than fully recovered. How does spending look? And will TikTok be the next place for B2B influencers?
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M&A Report: Crunchyroll, Toll Brothers and Peer5 In the News
This week, anime streaming experienced a mega-merger between Sony and Crunchroll. Toll Brothers purchased StoryBook Homes to expand in Las Vegas Real Estate. And Peer5 joined Microsoft.
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With the Push Towards Electric, Which Automakers Advertise Most?
Though advertising plummeted last year, EV advertising in 2021 has already surpassed spending from the first seven months of 2019. Who are the top spenders?
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Taking Responsibility for Brand Safety and Suitability
What are brands doing to ensure their programmatic efforts don’t do more damage than good?
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B2B Brands Going for the Gold
This year, we saw more B2B brands advertising at the Olympics than past competitions. Who were the brands that stood out?
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M&A Report: E*TRADE Advisor Services, McGraw Hill and Victoria’s Secret In the News
This week, Axos Financial acquired E*Trade Advisor Services (EAS), Platinum Equity finished buying McGraw Hill and Victoria’s Secret gained independence.
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How Does Robinhood’s Advertising Stack Up Against Other Investment Firms?
How is Robinhood advertising, and how does it compare to other investment firms?
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Facebook is Crushing It: Which Advertisers are Most Attracted to the Platform?
There has been a massive increase of advertisers using Facebook. Who are these advertisers and have the top spenders shifted?
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