This‌ ‌week, Twilio bought Zipwhip to strengthen its messaging capabilities. Etsy acquired secondhand shopping platform Depop and The Middleby Corporation added Novy to its portfolio.

• TikTok

Retail advertisers are expected to spend a huge amount of money on TikTok via influencers or ad placements. How are they currently spending on digital advertising as a whole and other formats?

• Streaming Services

There are hundreds of streaming services buying programmatic, but who exactly are the smaller services and what's their role?

• Advertising Trends
• B2B Advertising

COVID cases are rising again, putting the spotlight on the healthcare system. Here, we check in on how hospitals and other services are advertising.

This‌ ‌week, Platinum Equity finalized its acquisition of the world’s largest provider of mobility, cloud, platform, and supply chain solutions. Cisco Systems further invested in its event capabilities and Perrigo sold off its Generic Rx Pharmaceuticals business.

After a yearlong delay, the Tokyo Olympics are almost here. What are the spending patterns of sponsors in these unusual Olympic Games?

• Investment Firms

As Robinhood prepares to go public, it’s gearing up by spending more on programmatic advertising. And it’s not alone. The entire investment category is spending more.

Which large business events are the latest to announce in-person or hybrid formats? And are hybrid events still looking like they’re here to stay?

Two Amazon branches made headlines this week. Amazon Web Service (AWS) gained government messaging platform Wickr and it made inroads in podcasting monetization with another investment, ART19. A deal involving eBay Classifieds Group made history as the biggest deal classified advertising also took place.