M&A Report: GW Pharmaceuticals, Auth0 and Woven In the News
This week, Jazz Pharmaceuticals acquired a leader in cannabinoid-based prescription medicines. Okta and Auth0 came together to form one of the largest players in the identity authentication software market. And Slack purchased a calendar and scheduling app, Woven.
ReadFacebook vs TV: How do their advertisers compare?
Facebook's getting better at drawing in TV advertiser dollars. What does the data tell us about the trends shaping these two formats?
ReadTop DSP Services — How are They Changing in the Next Stage of Ad Tech?
Relationships between agencies and data providers are changing—making room for others to shoot their shot in a very competitive environment.
ReadTop 7 Medical & Pharma Brands: Claritin-D, Zyrtec, Eliquis & more
Medical & Pharma brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.
ReadBusinesses Hit the Gas on Electric Fleets, But Ad Spending Remains Slow
Businesses have committed to purchasing eco-friendly cars over the upcoming years, but advertising doesn't show it.
ReadM&A Report: Root, 99% Invisible and Groupe C.T. In the News
This week, Accenture kept its buying behaviors up by gaining Root. SiriusXM made another podcast purchase—99% Invisible. And Xerox made another acquisition—Groupe C.T.
ReadFacebook Revenue Surges: How Super Niche Brand Advertising Adds Up
Facebook advertising keeps climbing. What’s driving Facebook’s growth and what changes do we expect to see later this year?
ReadDespite Diversification, DTC Brands Increase Facebook Spending
Prices are rising and other digital options are proving themselves. Will Facebook always be the darling of DTC advertisers?
ReadManufacturers Try to Keep up with Surging Demand
Manufacturing could drive economic recovery. Growing revenues don’t always mean bigger ad spend. Which brands are the biggest opportunities?
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