How Are Brands Using Programmatic Advertising on OTT?
As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.
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IT’s Bustling: Who’s Advertising the Most?
Enterprises have been keeping their IT teams busy. With all the activity, we've seen ad spend soar.
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M&A Report: VersaFlex, IMImobile and Outside In the News
This week, PPG Industries gained VersaFlex, Cisco bought IMImobile, and Pocket Outdoor Media was renamed to Outside.
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How OTT Companies are Advertising Themselves
OTT companies need to expand their audiences. How much are brands spending on advertising and across which formats?
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4 Surprising Brands That Aren’t Buying Programmatic Ads in 2021
Top programmatic buyers are changing. Who are now the top spenders and which notable brands aren't spending on programmatic?
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Insurance Advertising Spend Doesn’t Match Growth
The insurance industry is resilient—however, advertising spend is still down. How much are companies spending?
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M&A Report: Acima, Verafin, and Bravo Business Media In the News
This week, Rent-A-Center acquired Acima, Nasdaq bought financial fraud detection firm Verafin, and Unilog gained Bravo Business Media.
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Why Are Colleges and Universities Cutting Their Ad Spend?
Pandemic-related challenges impacted how colleges spend on advertising. Who are the top spenders and how much are they spending?
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Who Were The Top Programmatic Advertisers in 2020?
Ad tech is surging. Who were the top spending programmatic advertisers in 2020?
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