Which B2B companies made the biggest mergers and acquisitions in 2020?

This‌ ‌week, Allstate acquired National General, American consumer finance company Affirm gained Canadian company PayBright, ‌and SoFi announced plans to go public.

• Beauty Advertising

We aren't beauty gurus, but we do have advertising data to back up which brands you should keep your eye on this year.

• DTC Brands
• OTT Advertising

We thought that OTT would be an active channel for direct-to-consumer (DTC) brands in 2020. Where did ad dollars go?

• Energy

Energy companies are looking at decades of transition ahead of them. How does that impact their advertising?

This‌ ‌week, Simon Property Group acquired Taubman Center, Inc. after a 10-month delay due to the COVID-19 pandemic, VF Corporation bought street-and-skatewear company Supreme, ‌and FedEx gained e-commerce platform ShopRunner.

• OTT Advertising

Fitness brands increase their advertising around New Years. But not across OTT. Who is an early adopter and what are spending trends?

To finalize our countdown to New Years, we’re bringing you one last blog in our series. And we truly want to say thank you for trusting us this year.

As we quickly approach the end of 2020, we highlight how quickly B2B advertisers responded to an overhaul of events and operations.