This year, we’re bringing in the end of the year with a series: 12 Days ‘til New Years. We’ll continue our tradition of highlighting the most notable brands and spending across ad tech platforms, consumer media, and B2B industries.

Ad tech leaders were forced to keep up with changing legislation and needs of clients this year. What were the major trends from 2020?

• Virtual Events

2020 forced B2B companies to switch up marketing plans. What have we learned from almost a year full of virtual events?

• Snapchat

Snapchat is navigating 2020 well, resulting in increased engagement. How did changes impact top brands and advertising categories?

Thanksgiving’s here and there’s no better time to eat tons of comfort food. What unique ads did we see leading up to this unusual holiday?

Shipping and logistics brands have adapted to COVID-19. How does that impact their advertising?

This‌ ‌week, Bristol-Myers Squibb acquired MyoKardia, Upjohn merged with Mylan to form Viatris, ‌and‌ Bally’s Corporation bought Bally’s Atlantic City and VICI Properties, Inc.

• Digital Advertising
• OTT Advertising

Have advertisers been able to switch to OTT as quickly as consumers? Read here to see how advertisers approach OTT and digital streaming.

• Programmatic Native

As we draw closer to the end of the year, we wondered how programmatic native has fared so far in 2020. Here are our findings.