• Digital Advertising

During the pandemic, interest in graduate school increased. How did advertising shift and has it returned to normal?

This‌ ‌week, Gimbal acquired TrueX, Clarivate Analytics gained ‌CPA Global, ‌and‌ ‌Epic Games purchased ‌SuperAwesome.

The used car market pivoted quickly and performed well amid the pandemic. How are advertisers responding?

• Programmatic Advertising

Brands are leaning on programmatic during the pandemic. How are top advertisers shifting their programmatic spend?

• Automotive

In the face of COVID‐19, the commercial automotive market experienced a nosedive. How has advertising rebounded?

This week, Hewlett Packard Enterprise gained Silver Peak and Dotdash acquired two food websites: Simply Recipes and Serious Eats Media. Plus, Illumina plans to acquire Grail.

• Real Estate

Real estate changed as the pandemic ran its course. Read more to learn about these changes and how this impacted advertising.

• Back-to-school

Back-to-school 2020 is odd. How are back-to-school advertisers using programmatic as part of their campaigns?

• Advertising Trends
• B2B Advertising

With the green light to keep working in most states, what were the impacts of COVID-19 on the construction industry and its ad spending?