Q4 Numbers: What’s Up and What’s Down in B2B Advertising
As we near the end of 2019 and face the biggest advertising quarter of the year, it’s time to look at how, why and how much B2B brands are spending.
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M&A Report: Fiat Chrysler, Siemens and Authentic Brands In the News
The most important mergers and acquisitions this week including Fiat Chrysler, Siemens, and Authentic Brands. Stay in the loop, whether you're in ad sales or business development.
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Where Does OTT Stand Ahead of the Disney+ Launch?
What does advertising an OTT option in an already crowded space look like?
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AI in Ad Tech: More Than Hype
The use of AI in marketing stacks is both farther reaching and closer at hand than many imagine.
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Advertisers Are Looking for Native Content — What Answers Can You Give Them?
While B2B advertisers are increasingly seeking out new advertising options, there is still plenty of room for growth. The best way to get ahead of the curve is to be ready with your own reasons why your advertisers should jump on board with native ads. By asking (and answering) the right questions, you can help brands experience the benefits of native and capitalize on the consistent popularity of the format with fresh advertisers.
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M&A Report: Amazon, Roku and WeWork In the News
The most important mergers and acquisitions this week including Amazon, Roku, and WeWork. Stay in the loop, whether you're in ad sales or business development.
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The Top DTC Advertisers in 2019 Are All Over the Map
MediaRadar found that 800 DTC brands have advertised across online, TV, and print media in 2019 so far. DTC ad spend is up 15 percent compared to the same time last year. But who are the top advertisers — and what does their advertising look like?
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These DTC Ad Buyers Are New to Programmatic
Many newer DTC players are finding programmatic has a higher ROI for their digital ad dollars. They get the benefit of both using ad creatives and placing them cost-effectively. Here are some programmatic DTC buyers we saw for the first time in Q3 2019.
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The Top 5 B2B Advertisers of 2019 (so far)
Q4 will be over before you know it. We decided to offer a sneak peek of the contenders for the top B2B spenders for print and digital advertising.
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