Smaller OTT Players Take Their Slivers of the Pie
OTT is not just about Netflix, Amazon and now Disney+. There are a handful of successful OTT companies that have taken their share of revenue, sliver by sliver, largely by offering ad-supported streaming.
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These 10 DTC Brands Spent the Most on Programmatic in Q3
From the first half of 2018 to the first half of 2019, advertisers increased their programmatic spend by 40 percent. One market in particular seems to do well with digital programmatic spend: direct-to-consumer. These DTC brands spent the most on programmatic in Q3.
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M&A Report: VMWare, Northstar and Merck In the News
The most important mergers and acquisitions this week including VMWare, Northstar Travel Group, and Merck. Stay in the loop, whether you're in ad sales or business development.
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The Empire Strikes Back: Disney Bans Netflix Ads on Its TV Networks
With the launch of Disney+ less than a month away, The Walt Disney Company is grabbing onto any competitive edge it can find.
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Q4 is Here: What 2018 Programmatic Spending Tells Us About 2019
There’s no question that programmatic advertising is growing, and the activity of some of the biggest companies further confirm this growth.
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B2B Struggles With Display Ads: What Can Publications Do?
Even digital native B2B sites face stiff competition from consumer sites with much larger audiences. How can B2B publications bring in B2B brands for the kind of long term advertising relationships that print media saw for years?
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M&A Report: HP, J2 and Taboola In the News
The most important mergers and acquisitions this week including HP, J2 Acquisitions, and Taboola. Stay in the loop, whether you're in ad sales or business development.
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How Vice and Refinery29 Are Consolidating Digital Power
The Financial Times reports that the deal will boost Vice’s online reach by 17 percent, up to 350 million unique visitors each month.
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Top DTC Brands Are Spending $120M+ Programmatically
On average, the top DTC programmatic advertisers spent just over 64 percent of their digital ad spend on programmatic placements. Find out how programmatic spending has taken shape within the direct-to-consumer market this year.
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