M&A Report: YES Network, Big Tobacco and WeWork In The News
The most important mergers and acquisitions this week including YES Network, PMI/the Altria Group, and WeWork. Stay in the loop, whether you're in ad sales or business development.
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How Events Contribute to the Hospitality Market
Events contribute in no small way to the marketing environment within the hospitality market. Not only that, but spending on events is up within the industry, when looking at the five biggest hospitality events.
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Your Questions on Event Marketing, Answered
Hosting an event can lead to better engagement, more revenue and even new relationships. But to get the most out of events, you have to ask the right questions.
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M&A Report: Boston Scientific, Sony and The Simply Good Foods Company In The News
The most important mergers and acquisitions this week including Boston Scientific, Sony, and The Simply Good Food Company. Stay in the loop, whether you're in ad sales or business development.
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YouTube Advertising: Media & Tech Take Over With (Surprise) Disney as King
With original shows and an ad-supported strategy, YouTube will continue to offer new inventory to advertisers. This means it’s more important than ever to take stock of the advertising landscape within the ever expanding world of YouTube.
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The Top Industries Buying Programmatic Ads
Nearly 90 percent of US digital ads will be placed programmatically in 2021. But what are the top industries buying programmatic ads now? MediaRadar found that just four industries account for over half (54 percent) of all dollars spent on programmatic ads.
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M&A Report: Viacom, WebMD and Automattic In The News
The most important mergers and acquisitions this week including Viacom, WebMD, and Automattic. Stay in the loop, whether you're in ad sales or business development.
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Viacom/CBS Merger Makes Waves
The merger makes ViacomCBS the third largest player in the market for linear TV ad revenue.
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These B2B Industries Are Growing Their Digital Presence
Digital advertising is maturing as B2B marketing is evolving, allowing those in the space to adopt people-based marketing and new levels of personalization.
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