M&A Report: Drive.ai, AbbVie and W In The News

The most important mergers and acquisitions this week including Drive.ai, AbbVie, and W. Stay in the loop, whether you're in ad sales or business development.

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5 Patriotic Ads We Love

Jeep. Levi’s. Coca-Cola. Jack Daniel’s. Budweiser. They’re all American brands, and they have all employed American themes in their advertising to one degree or another.

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How to Get Your Prospects Out of their Comfort Zone

For many advertisers, the idea of staying the course is much more appealing than going out on a limb. How do you convince them of the latter?

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New View on Ad Portfolios: How B2B Publications Can Expand Their Market Share

Advertisers need to find new, more digital ways to reach decision-makers with the personal touch they’re used to. Naturally, this means B2B publishers need to find ways to bridge that gap between advertisers and their target audience. How can B2B publications expand their ad portfolios — and see their market share follow?

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M&A Report: Bebo, Optum and Slack In The News

The most important mergers and acquisitions this week including Bebo, Optum, and Slack. Stay in the loop, whether you're in ad sales or business development.

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Cannes Lions 2019: Grand Prix Awards Signal the Future of Advertising

The Cannes Lions Festival of Creativity Grand Prix is the highest honor for the advertising world, and sets the gold standard for the next year of advertising trends. See what the 2019 Grand Prix winners tell us about advertising in 2019 and what will remain effective

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Before You Call: 4 Things to Know About Your Prospect for a Lasting Relationship

Cold calling remains an integral part of the sales process. Focus on turning prospects into business contacts, with help from MediaRadar's cold calling tips for lasting relationships.

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M&A Report: Cvent, Maven, and Salesforce In The News

The most important mergers and acquisitions this week including Cvent, Maven, and Salesforce. Stay in the loop, whether you're in ad sales or business development.

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IGTV Goes Horizontal: Good News for Brands

Up until now, many media companies had to create content specific to Instagram’s platform, but now brands can use IGTV to publish horizontal video.

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