• IGTV
• Video Advertising
• youtube

On October 4, 2018, the last day of Advertising Week, MediaRadar hosted a panel to discuss the future of long-form video advertising. Here are the 3 major takeaways...

• Snapchat

Snapchat started serving ads in 2014. While the growth of the mobile messaging and social media app slowed in March 2017 after going public, Snapchat regained steam, beginning in the fall of 2017. Recognizing the key benefits of Snapchat, major brands started jumping on the many different customized and high-CPM ads formats, sponsored lenses, and videos offered by the app.

• TV Advertising

From August 2017 to July 2018, the top three TV advertising product categories were Tech, Media and Entertainment, and Pharmaceuticals. Just outside the top three were the Automotive and Restaurant categories. Let’s look a little deeper at each category and exactly how much they advertised on TV within that time frame.

• TV Advertising

The 70th Primetime Emmy Awards ceremony aired on September 17th, 2018 on the NBC television network. While the Emmys do not make it into the top four TV events or even into the top ten events of the year by ad revenue, according to MediaRadar’s In-Depth Look Into the Current State of TV Advertising, the ceremony is still widely known and enjoyed. There’s a reason it has lasted for 70 years, so we thought we’d take a look at the top seven parent brands that spent the most in total advertising during the 2018 Emmys.

• Sales Tips

In sales call planning, background research can turn poor pitches into perfect ones. Even doing just a little homework before can help any ad sales executive close more deals. But, everyone’s homework is not the same. National consumer media companies, for instance, choose to focus on brands. These are the questions that national consumer media companies should be asking themselves about their prospects before a sales call.

• Advertising Mergers and Acquisitions

• Advertising Trends
• Retail Advertising

School is back in session. Kids have already been handed their class schedules and assigned to a seat. Students are fully prepared with their new backpacks, pencils, pens, rulers, notebooks, and calculators. But, how did they make their back-to-school purchases and whose advertising grabbed their attention and dollars?

• TV Advertising

Despite shorter air times, top brands continue to spend their advertising dollars on TV. Here is a list of six example brands who ran six-second spots towards the first half of 2018.

• Snapchat

More and more brands are now jumping on the upward trend and choosing to advertise with Snapchat. MediaRadar compiled a list of the biggest Snapchat advertisers. Here are the top eight.