• Ads.txt
• Advertising Trends

In 2017, the conversation surrounding transparency in advertising gained quite a bit of traction, as many brands expressed their distrust in the high levels of fraud surrounding them. Within that conversation, emerged a new tool, known as Ads.txt. The idea for something like this had been lingering in the back of the industry’s mind, but never received the proper support to become a reality. This year's intensified conversation surrounding brand safety made it possible, however.

• Advertising Trends
• Mobile Advertising

Snapchat is one of the fastest growing social media networks, currently valued at about $18 billion. It’s also one of the fastest growing platforms for mobile advertisers. The number of brands advertising on Snapchat is rising very quickly. These brands seek to target the platform’s youthful audience – 71% of current users are under the age of 34.

• Ad Tech
• Advertising Trends

The predictions below come from Todd Krizelman, CEO & Co-Founder, MediaRadar.

• Advertising Trends
• Programmatic Advertising

In 2017, many questions arose regarding advertisers and the content they're surrounded with. Some brands saw their ads running alongside unsavory content, and so the discussion of brand safety in programmatic advertising began to gain much more traction.

• MediaRadar Tips

After you deliver an amazing product pitch to a person or group of people at a prospect company, what do you think those people typically do following that pitch?

Most likely, they'll talk about it - they'll tell others within their company about it.

They'll talk about you, your product, and perhaps your pitch in general. They'll put in a good word for you. They'll vouch for you, intentionally or not.

That's because great pitches and innovative products leave lasting impressions on business professionals. Great pitches build trust, and create belief inside those people - a belief in you and your product.

If that belief is not spurred within the right person, however, an agency pitch could be for naught.

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With the new year comes exciting news!

Earlier today, MediaRadar announced a new growth equity partnership with Frontier Capital.

• Advertising Trends
• Native Advertising

Native ad campaigns are continually changing. In fact, native is one of the fastest growing products in digital advertising today. In light of this, each month, we review the native ads we've seen and highlight the most prevalent campaigns. Perhaps you can include some of these strategies in your own native offerings. In the MediaRadar Native Advertising Roundup, we select four noteworthy campaigns to highlight, offering insights into their native strategy. In last month's roundup, we saw innovative campaigns from Kia, Immaculate Baking Company, TitleMax, and PNC Bank.

• Advertising Trends

• Advertising Mergers and Acquisitions

At MediaRadar, we strive to keep industry members up-to-date with the latest and most important news and announcements.   Moving forward, we'll be writing about each month's notable mergers and acquisitons within the publisher and brand space.