Programmatic IO: Key Takeaways
The Fall rendition of AdExchanger's Programmatic I/O was held in October 2017 in New York City. The event provided attendees with a plethora of insights surrounding the driving forces behind digital advertising. The conference aimed to combat prominent, industry-wide confusion regarding the programmatic process of buying and selling ad placements. According to one of the speakers, four out of five marketers couldn't classify Double Click as Demand Side Platform (DSP).
Here are MediaRadar's three key takeaways from Programmatic IO:
Stranger Things, Stranger Advertising
Now that you've had time to digest Season 2 of Stranger Things, we prepare to journey back to the quaint hamlet of Hawkins, and highlight some of the more unique and amazing ways that Season 2 was advertised.
These marketing efforts come courtesy of Doner LA - an agency showing that it's ok to think outside the box.
Doner LA's outside the box ideas found us on the sidewalks, in the subway, and in our favorite apps. Regardless of where they were, however, the one thing these ads all have in common is how creatively unique they are.
Watching Season 2 of Stranger Things was a no-brainer after seeing these 4 ads:
Who Can You Trust: Buy-side success in the wake of brand safety
When The Times published their investigative findings on brands appearing next to extremist, racist, religious, and/or politically inflammatory content on Youtube, it sent shockwaves through the digital ad landscape.
For a long time, programmatic advertising has been the wizard behind the curtain, ensuring ads were placed in the Land of Oz (the internet).
Transparency was low, and metrics murky, but for many advertisers, eyeballs were eyeballs - as long as they were reached, the job was done.
The ad crisis changed things dramatically.
Notable Native Ads Roundup: October 2017
In the past 30 days, MediaRadar has tracked 4,500 brands running native ads! In this month's Notable Native Ads Roundup, we select four noteworthy native ad campaigns to highlight - sharing a couple of quick insights for each.
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3 Key Takeaways from Folio:Show
This year’s Folio: Show in NYC delivered a wealth of actionable ideas for ad sales professionals. The sales track highlighted industry topics focused on strategizing in this changing advertising landscape.
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[VIDEO] Post-Conference Follow-up: It’s All in The Details
Let’s talk about the right way to follow-up after the end of a conference.
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[VIDEO] How to Maximize Your Pre-Conference Attendee List
With AdWeek approaching, there's no better time to talk about how to make the most from the conferences and events that you attend. One very effective strategy my team uses is to review the attendee list prior to the event. While many conference attendees quickly glance at the list, I am suggesting more than just a "quick skim."
It's critically important to be able to target the right prospects, the ones you've been chasing, the ones who have the highest propensity to buy the product or solution you're offering. This way, you're laying the groundwork for interactions at the event, as well as the post-event follow-up that can lead you to the deal close.
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Why The Gym Should Be Part of Your Networking Strategy
As I am sure you know, conferences are a great way to network with prospects. However, did you know that the best networking opportunities don't necessarily take place within the conference sessions?
Before I get too far, yes, you still need to have a great elevator pitch, but there are also other ways to make the most from your conference experience, including going to the gym in the hotel. Yes, I am serious. Go to the gym!
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How Vertical Video is Changing the Mobile Landscape
Mobile web traffic has finally surpassed desktop, with BrightEdge reporting that 57% of all search traffic now comes from smartphones and tablets. The ad landscape is adapting in accordance. In a report on consumer trends, MediaRadar found an 8% increase in the number of mobile advertisers in Q1 YOY (16-17).
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