• Email
• Sales Tips

You've done the research. You know what your prospect needs, and you know that your solution is helpful to them.

So, you construct your email, with a great subject line, and press send at just the right time.

Well, guess what...

After all of that, there is still no guarantee that a prospect is going to read through the entire email.

It's one job to get your prospects eyes initially on your email, but it's another job to get their eyes to stay there and ensure that you're not burying the lead.

Along the way, I've learned that it's extremely important to consider both of these objectives when constructing your sales emails.

I've also learned that doing the research and constructing the perfect email are not easy tasks. So, with that, I've compiled a few tips that'll keep your prospects reading.

• Native Advertising

MediaRadar’s most recent consumer trend report reveals significant growth in native advertising. Since January 2015, the demand for native has nearly tripled.

• Email
• MediaRadar Tips

One of the most important things to remember about getting your sales email opened is that timing is everything.

• MediaRadar Tips
• Sales Tips

When you're at a conference, how can you make the most of your networking?

In order to make valuable connections, it is crucial to make sure that the conversations your prospects have with you are memorable.

To do this, be sure to come to the conference with a strong elevator pitch in mind.

• Programmatic Advertising

MediaRadar’s recent report on Consumer Advertising Trends, showed a 12% decrease in the number of programmatic advertisers Q1 YOY (2016-2017), from 45,008 in 2016 to 39,415 in 2017.

• Advertising Trends
• B2B Advertising
• Consumer Advertising

Vertical Video is changing the ad landscape. Here are a few surprising numbers around Vertical Video's impact. 

• Email

Digital advertisers are becoming more and more critical in their audience targets as well as their ad location. Concerns around brand safety have clearly altered digital spend patterns, as has a shift in targeting strategy. Rather than trying to reach as many eyeballs as possible, brands are now looking for impact eyeballs. For instance, if a brand sells sports equipment, ESPN or Sports Illustrated newsletter subscribers would have a much higher buying probably than those of the Smithsonian, not that the two are mutually exclusive. 

• Print Advertising

In an era of digital and online advertising, it is no secret that print has certainly struggled with declining page counts. But the idea that all areas of print have declined is mistaken. In fact, large companies like L’Oreal, Pfizer, and P&G continue to allocate big money towards print.

• Programmatic Advertising

The way consumers view television is changing. This should come as no surprise, especially considering the recent troubles ESPN faced in regards to cord cutters. With more and more viewers moving to OTT, advertisers are facing a challenge, how to optimize marketing efforts to reach migrating audiences. One potential solution is programmatic buying and selling across platforms. This year’s Programmatic Summit at the Stewart Hotel in NYC endeavored to identify the necessary steps in adapting and adopting programmatic in the TV and OTT realm. MediaRadar’s CEO led a panel of National TV and Video Sellers regarding just how this process will work. The panel included: