MediaRadar Privacy and Cookie Policy
MediaRadar, Inc., is a Sales Intelligence and Insights platform and technology company. This policy describes the privacy practices that MediaRadar, Inc. (“MediaRadar”, “we”, “us”, “our”) employs relative to data collected and used on our websites and applications that link to this policy, such as www.mediaradar.com, MediaRadar iPhone App or any other website where this policy is displayed that our clients use.
MediaRadar is committed to comply with all U.S. and U.S. state privacy laws that are applicable to our business practices and collections. Additionally, MediaRadar participates with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. MediaRadar has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) with regard to the processing of personal data received from the European Union and Swiss individuals in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy, the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program and to view our certification, please visit https://www.dataprivacyframework.gov/.
For residents of the State of California, please click here to find out more about your rights under California law.
Public Website Visitors and Users
As a SaaS platform operator, MediaRadar collects information typically made available by web browsers and servers, such as browser type, date and time of visit, and IP address. This information is collected to measure and improve service quality.
Where MediaRadar collects personally identifying information (“PII”) from public website visitors (“Web Visitor”), the Web Visitor is informed and asked for consent on the corresponding page. To be a Web Visitor does not form any client or business relationship with MediaRadar without a legally executed agreement or being accepted for a demo or trial. We may use any PII collected to help us process your registration, fulfill your request, respond to your inquiry, or send you marketing information about MediaRadar services. We may also be required to disclose PII in response to a lawful request by public or regulatory authorities, including to meet national security or law-enforcement requirements.
Our Privacy Principles
As a responsible steward of personal information, we recognize the importance of transparency, accountability, and respect for individual privacy preferences. We are dedicated to implementing practices and procedures that safeguard the privacy and security of the personal data entrusted to us by our customers, partners, and other stakeholders.
Our commitment to privacy includes:
- Right to Opt-Out: We respect individuals’ right to control the use of their personal data. We provide clear and accessible mechanisms for individuals to opt-out of receiving marketing communications, sharing their data with third parties, or consenting to specific data processing activities.
- Right to Access: We acknowledge individuals’ right to access and review their personal data held by us. We have established procedures for responding to access requests in a timely and transparent manner, allowing individuals to review, update, or correct their personal information as necessary.
- Transparency and Consent: We provide clear and concise privacy notices that inform individuals about the purposes for which their data is collected and how it will be used, ensuring that consent is informed, specific, and freely given.
- Data Security: We maintain robust security measures to protect personal data from unauthorized access, disclosure, alteration, or destruction. We regularly assess and enhance our data security practices to mitigate risks and comply with industry standards and regulatory requirements.
- Accountability and Compliance: We hold ourselves accountable for our privacy commitments and comply with applicable privacy laws, regulations, and best practices. We conduct regular privacy assessments and audits to evaluate our data handling practices, identify areas for improvement, and ensure ongoing compliance with privacy standards.
OPPORTUNITY TO ACCESS AND CHOOSE TO LIMIT THE USE AND DISCLOSURE OF PERSONAL DATA
Web Visitors and Users whose Personal Information is covered by this Privacy Policy may submit an Access or Opt-out request regarding their personal information being used by MediaRadar to request disclosure or removal of the types of personal information MediaRadar collects or processes about them in our data products.
Web Visitors and Users may also further request to correct or amend that information where it is inaccurate, or has been processed in violation of the applicable laws and policies.
Requests for Access to Information or Opt-Out should be sent to privacy@mediaradar.com or to Privacy Official, MediaRadar, 252 W 37th Street, Suite 1001, New York, NY 10018.
Specific details of the request must be provided and your identity shall be subject to verification by MediaRadar before personal information may be disclosed. MediaRadar reserves the right to further evaluate the requests based on applicable laws and its business practices.
MediaRadar Contacts
MediaRadar publishes contact information to help our clients connect with media buyers and advertising agencies. This information is part of our paid “MediaRadar Contacts” service, which contains a combination of publicly available information, logically derived contact information collected using proprietary methods, and information provided directly to MediaRadar. This may include: name, title, company, location, company or direct dial business phone number, and/or work email address. This information is only available to paying clients and is never made public. Requests for correction or amendment to this information should be sent to privacy@mediaradar.com. In responding to these requests, MediaRadar will comply with all applicable U.S. domestic and international privacy laws. MediaRadar does not store information on contacts located in the European Union and the UK.
Cookies
MediaRadar may store a unique identification number, the username, and login status in a “cookie” on each visitor’s computer. The identification number is retained and utilized to track usage of the web site in order to provide you with products or services you may be interested in, while the username and login status are only used for display purposes and site functionality during your current web session.
In order to change these cookie preferences, you must change your browser’s preferences to disable cookies or delete cookies. Please note that disabling cookies for our services will affect the ability to use those services. Security information is specific to each browser and operating system. Please check with your browser’s specific company for more information.
Information Security
MediaRadar is a multi-tenant SaaS application provider with focus on security at all tiers. We utilize state of the art hosting facilities with software and hardware firewall security and continuous network intrusion detection. Our application is secured from the point of login. All application traffic is SSL encrypted. Data is stored on a firewall-protected database server.
We perform rigorous logging and monitoring at the application level to ensure security and availability of service. Our dedicated operations team routinely performs pro-active application scans to ensure compliance.
Third-party Services
MediaRadar does not currently share any data with non-agent third parties. If that practice should change in the future we will update this policy and provide individuals with opt-out or opt-in choice as required. MediaRadar utilizes Google Analytics to analyze the usage of its websites. For more information on Google Analytics and its privacy policy, please visit: http://www.google.com/analytics/learn/privacy.html.
MediaRadar may also employ the services of CrazyEgg to collect information about how our site is used. For more information on CrazyEgg and its privacy policy, please visit: https://www.crazyegg.com/privacy.
MediaRadar uses NextRoll, Inc. (formerly AdRoll, Inc.) for advertising retargeting. For more information on NextRoll, Inc. and its privacy policy, please visit: https://www.nextroll.com/privacy
Our ad network partners may use cookies and pixels to collect non-personally-identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests.
Pursuant to the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF MediaRadar may be liable for the onward transfer of EU, UK and Swiss personal data unless we can prove we are not responsible for the damages incurred.
Note that MediaRadar may be required to release personal data of EU, UK and Swiss individuals in response to lawful requests by public authorities including to meet National Security and law enforcement requirements.
Recourse, Enforcement, and Liability
In compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF), MediaRadar commits to resolve complaints about our collection or use of your personal information transferred to the U.S. pursuant to the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF. EU, UK and Swiss individuals with inquiries or complaints should first contact MediaRadar at: privacy@mediaradar.com.
MediaRadar has further committed to refer unresolved DPF Principles-related complaints to a U.S.-based independent dispute resolution mechanism, BBB NATIONAL PROGRAMS. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbbprograms.org/dpf-complaints for more information and to file a complaint. This service is provided free of charge to you.
With respect to personal data received or transferred pursuant to the Data Privacy Frameworks, MediaRadar is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.
If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See
https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf
If you have any questions about our privacy practices, you can send a written request to privacy@mediaradar.com or to Privacy Official, MediaRadar, 252 W 37th Street, Suite 1001, New York, NY 10018.
Changes to Privacy and Cookies Policy
MediaRadar reserves the right to change this Privacy and Cookies Policy without prior notice at any time, and will do so by posting the updated version on our Site.
