Proactive is the Norm for a US Manufacturer

Being knowledgeable in a single domestic market is a difficult task.  Being knowledgeable in dozens of international markets is a daunting task, indeed.

Looking to get a complete understanding of all of their markets the company turned to MediaRadar for real-time competitive insights and intelligence.  Although market share and industry reporting showed the company was well positioned internationally against a large competitor, this wasn’t the case in the domestic market.  Insight reporting helped uncovered this competitor’s exact strategy, empowering the company to actively take advantage of previously hidden opportunities to expand their brand.

But the greatest takeaway?  Proactive decision making around strategic opportunities and threats is now the norm.

Want to see how we can help inform your strategy and optimize your campaigns? Contact us today!