With a presence in multiple markets, coupled with a continually changing competitive landscape, large hoteliers are required to make property level marketing decisions. A daunting undertaking, indeed.
Although the large hotel group was successfully leveraging customer analytics, they were essentially working in the dark when it came to understanding the unique nature of each individual market. Rather than get left behind, the team turned to MediaRadar for real-time, property level insights and intelligence.
From day one the team was able to tap into a wealth of market level marketing and advertising insights. Competitive reporting empowered the organization to reposition a property against a large regional player, resulting increased bookings. SWOT reports, which distill each individual market ecosystem into easy to use recommendations, helped the team take advantage of previously hidden opportunities and respond to threats.
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MediaRadar allowed us to become a much more effective marketing team. Aside from realizing considerable time savings, we have been able to shift to a proactive, data driven marketing process for each property. For an enterprise like us with multiple properties, brands, or business units MediaRadar truly is a must have.
-Global Marketing Director