From fundraising to enrollment, public universities continue to face a number of growing challenges.
Although most schools have turned a large portion of their marketing budget to online, utilizing it to its full potential is not always an easy task.
While the university’s marketing department focused much of their efforts on the digital space, a small staff made it difficult to embrace data driven strategies and processes. Online did indeed prove to be an effective channel; they simply sought to optimize their outcomes.
Turning to MediaRadar , the entire marketing staff tapped into a wealth of online marketing data and insights. Competitive market share and campaign spend reports enabled the team to truly understand and respond to their regional competitors. And SWOT reports, which distill the marketing ecosystem into easy to use marketing recommendations, empowered the small team to spend time acting on recommendations, not analyzing.
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From day one we were able to take advantage of the tremendous power of MediaRadar. With a purvey into our markets and competitors, we initiated a decision making process based on facts and ROI. MediaRadar has paid for itself many times over.
-Assistant Vice President of Marketing