Retail is a dog eat dog business.
Between stiff competition and ever changing trends, staying informed of market dynamics and outside threats can, indeed, make all the difference.
Looking to quickly understand exactly who wrote about the brand and what they said, the company turned to MediaRadar to streamline and inform their editorial review process. Aside from immediately saving time and maximizing productivity the company was able to easily quantity their editorial value, understand industry trends, and even maximize returns. Just as important, by knowing where and how often their competitors were mentioned the company uncovered new editorial partners that previously flew under the radar.
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MediaRadar is a powerful tool that gives us the ability to maximize the brands’ reach. We’re looking to roll it out to other departments in the very near future so they can understand and make decisions around competitive opportunities, threats, and more.
-Director of Marketing