7 Things You Need to Know About Advertising on Retail Sites
Retail advertising is forever changed. This segment of advertising was going through a metamorphosis prior to the pandemic.
The pandemic escalated the adoption of online everyday-shopping from stores like The Home Depot and Kroger. Advertisers are challenging their media partners to provide more meaningful metrics and transparency into their ads.
MediaRadar reviewed advertising on 22 large retail e-commerce sites, including Amazon, Walmart and The Home Depot from May 1, 2021 – January 31, 2022. It looks at multiple product categories like electronics, home & garden, grocery and more.
In this free report, you’ll learn the 7 Things You Need to Know About Advertising on Retail Sites.
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