Digital Trends for Political Campaigns in 2016

THE CLIMAX OF DIGITAL ADVERTISING

Whether you’re a consumer-focused or B2B publisher, there is significant opportunity for programmatic and digital ads in the 2016 presidential campaign.

Perhaps the most intriguing part of programmatic advertising for candidates is the ability to make decisions, optimize and target audiences in real-time.

This white paper reviews:

• Where candidates are spending their money
• What marketplaces they used to reach voters
• Which demand-side platforms (DSPs) they used
• What exchanges candidates leveraged

After reading this white paper, publishers will have transparency into the marketplace to see what supply-side platforms (SSPs) they can partner with to ensure inventory is available and monetize ads from the election.

MediaRadar is the most sought-after multimedia ad sales intelligence tool. It enables ad sales teams to uncover new prospects, create custom pitches and receive detailed competitive analysis.