MediaRadar’s 6 Unexpected Advertising Predictions for 2023

At MediaRadar, we constantly monitor the marketplace to provide key insights and advice to our clients. We help them increase their advertising revenue and capitalize on this ever-changing media landscape. With challenges, there are numerous new advertising opportunities emerging within the market.

In this free report, we discuss our 6 Unexpected Advertising Predictions for 2023:

• Rising interest rates will cause accelerated asset sales
• Retail Media hype is cooling, but it’s also maturing.
• The Metaverse is not dead.
• ChatGPT will change the business of selling ads.
• Government spending is good for advertising.
• Sponsorship and exhibitor revenue from live events will be big, despite a looming Recession.

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