Special Ad Features Abound in September Fashion Issues
Fall has officially arrived, and many of us have already begun putting away our summer clothes and hunting for new autumn outfits. Every year, women’s fashion magazines usher in the fall season with new styles and designer fashions in their benchmark September issues. Women’s fashion magazines had a strong September, with 737 different advertisers running ads across the seven largest titles.
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Professional Service Brands Deliver Ad Pages
The Professional Service advertising category posted ad page gains January-August 2014, with ad pages up 4.3% to 2,093.1 total pages versus the same period in 2013, as measured among 158 consumer magazines.
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Outdoor Athletics Advertising Up In Time For Summer
Despite an overall decline in ad pages in consumer magazines through the first half of 2014, several advertising categories increased their print advertising January-June. Measured from 157 national consumer magazines, Home Furnishings (+7.4%), Financial & Real Estate (+7%), Professional Services (+4.6%) and, perhaps most notably, Athletics (+7.6%) were all ad-page positive through June.
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Jewelry Ads Sparkle for Mother’s Day
Magazine media advertising for jewelry brands typically peaks twice during the year: around Mother’s Day and in Q4 for the holiday season.
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Garden Supply Ad Pages Grown Over 2013
Memorial Day is right around the corner, marking the unofficial start to summer. Through the first five months of 2014, advertisers have been reminding us to get our yards ready for the summer months and Memorial Day barbeques.
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Financial & Real Estate Ads Rebound
2013 was a rebound year for the magazine industry, as many brands increased their investment in print advertising and the decline in ad pages many magazines had experienced for several years began to slow. Through the first two months of 2014, several advertising categories have continued to increase their advertising across 158 national consumer magazines, including Beverages (+20%), Home Furnishings (+20%), Medical & Pharmaceutical (+5%), and Apparel & Accessories (+4%).
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Apparel Brands Increase Print Advertising
Many advertising categories increased print ad pages in 2013, helping to slow the decline in magazine ad pages that we’ve seen in recent years. The Medical/Pharmaceutical, Home Furnishings, Technology, and Beverages categories all increased ad pages from 2012.
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The State of the Banner Ad
People have been proclaiming the death of the banner ad for years. Forbes questioned the longevity of the banner ad as far back as 2006.
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Magazines Thirsty for Beverage Ads in Q3 2013
The Beverages category was among the advertising categories that saw the most growth in third-quarter 2013, along with the Medical/Pharmaceutical and Financial/Real Estate categories. Ad pages from Beverage brands rose 15.8% to 1,072.2 total pages July-September 2013 versus the same period in 2012 – as measured among 182 consumer magazines. After this active third-quarter, the Beverages category was up 0.6% to 2,645.5 total pages January-September, 2013. During this period, 139 Beverages brands increased ad pages and there were 72 brands that didn’t advertise January-September 2012.
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Cosmetic Brands Increase Advertising
Two exceptions to the decline in magazine ad pages in the 1st half of 2013 are the women’s fashion & beauty sectors which have seen growth this year.
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