Use MediaRadar’s prospecting tools to find brands who advertise with competing networks, are located in specific sales territories or in specialized product categories. Target high CPM advertisers including those interested in TV, native, online video, mobile, and more.
Advertisers know that campaign integration is key, but many aren’t maximizing their buys. Market fragmentation creates confusion around what to pitch a prospect. MediaRadar’s fully integrated cross-platform analytics give sales teams confidence that they aren’t leaving money on the table.
Knowing what to say and how to present that information to a prospect is half the battle. MediaRadar will identify what marketing or agency personnel you should contact. Also, receive insider tips regarding when to approach a media buyer and see what media buying or ad agencies currently partner with the brands. Shorten your research process to a few quick clicks with MediaRadar.
Leverage real-time advertising advice through MediaRadar’s comprehensive brand analyses and prospecting tools. Stay informed about changes in any brand’s advertising and quickly understand how to best position your network against competitors.
Easily view what new ad formats advertisers are trying and what formats they favor. MediaRadar enables ad sales professionals to stay informed about their clients’ campaigns in competing media. Identify missed ad offerings and upsell opportunities that are a good fit for you and your client.
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By The Numbers
MediaRadar will help you close more deals and overcome ad sales objections. Prospecting advice, integrated brand analysis, competitive insights and more will never be more than a click away.Get a Custom Demo
Make proactive selling decisions based on accurate multimedia analysis
Narrow your prospects to those that are most likely to buy in the near future
Instantly see exactly what should be pitched to any prospect and how to outshine competitors
Receive accurate contact information for TV buyers at agencies and use the Concierge Service to request new contacts
Understand your prospect’s business–including cable, broadcast, display, native, online video, social media and mobile
Pitch with confidence, MediaRadar specializes in supplying sales professionals with integrated media insights to sell successfully