The busiest RFP season of the year is behind us, but Q3 will bring a high number of RFPs as well. MediaRadar has prepared some insight into the top RFPs coming our way.
If not, check out Taylor Swift’s newest fun, compelling and camp music video. We’ll wait.
Then let’s jump into the biggest takeaways from our Q3 RFP analysis. Staying on top of the upcoming trends will help you prepare for proposals, maintaining a competitive edge.
Top Industries With Upcoming RFPs
Altogether, we predict that around 700 companies will issue RFPs in Q3 of 2019.
The top three industries issuing RFPs will be retailers and wholesalers, travel and leisure, and home furnishings. This is nearly identical to Q2, with retail edging out Apparel & Accessories as the most popular industry for the quarter.
The top 8 industries with at least 50 RFPs in Q3 are:
- Retailer/Wholesale: 94
- Travel & Leisure: 91
- Home Furnishings: 89
- Food: 85
- Apparel & Accessories: 83
- Medical/Pharmaceutical: 62
- Technology: 54
- Beer, Wine & Spirits: 51
For the last on the list (Beer, Wine & Spirits), Q3 is the most active quarter in 2019 for issuing RFPs.
Top Advertisers With Upcoming RFPs
The advertisers that will issue the highest number of RFPs in the upcoming quarter include:
- L’Oreal: L’Oreal Paris spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. L’Oreal Paris launched and advertised 36 new products in the past twelve months.
- LVMH: LVMH Moet Hennessy Louis Vuitton spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. LVMH Moet Hennessy Louis Vuitton launched and advertised 64 new products in the past twelve months.
- Nestle: Nestle spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Nestle launched and advertised 98 new products in the past twelve months.
For more info on each of these advertisers and their upcoming RFPs, check out our Advertiser Pages.
We also have our RFP predictor tool that allows you to look ahead. You can see when RFPs are coming out, how your publication is positioned for each brand specifically.
