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Who uses native advertising? Quite a lot of brands, actually. In fact, native advertising is one of the fastest growing products in digital advertising today.
In an effort to highlight the brands taking full advantage of native, MediaRadar has been providing a native advertising monthly roundup, where we choose four noteworthy campaigns, offering brief insights into the brand's native strategy.
Last month, we highlighted native campaigns from Google, Sony, PayPal, and Asurion.
This month we move away from tech, however, and into a diverse group of native advertisers.
MediaRadar's native ad roundup for February 2018 includes the likes of HomeGoods, Inc., Reebok Classics, Wendy's, and Nationwide Mutual Insurance Company.