The 2024 Paris Summer Olympics were a smashing success, not just from a hefty US medal haul but from a ratings perspective as well- outpacing Tokyo 2021 by a whopping 82%.

When politicos think "battleground state, Ohio or Florida have historically leapt to mind. With their passing increasingly into "safe GOP" territory, the "Blue Wall" states of the upper Midwest have entered into the conversation.

Vivvix CMAG projects a record-breaking $140M in TV ad spend for Montana's Senate race by election day, promising an intense and competitive showdown that’s set to captivate voters and shake up the political landscape.

As TikTok faces potential restrictions, media companies have an opportunity to win with engaging short-form content, brand safety, and effective consumer engagement strategies.

Maryland’s political landscape sees unexpected shifts with former GOP Governor Larry Hogan’s Senate bid and a tight Democratic primary challenging the state’s traditional Democratic dominance.

MediaRadar wins a coveted Gold Stevie Award celebrating success in Customer Service. This prestigious recognition marks MediaRadar’s 14th Stevie Award win and demonstrates their unwavering commitment to excellence in customer service.

TikTok faces congressional pressure and the media battle ensues.  One couldn't be blamed for noticing that a social media giant in the digital space has come to traditional, broadcast media in the last few months.

• Advertising Trends
• Consumer Advertising

MediaRadar's 12 for '24 blog series finishes up with fitness & weight loss advertisers. These are the brands that kick off 2024 leaning into ad spend.

• Advertising Trends
• Consumer Advertising

MediaRadar's 12 for '24 blog series continues with advertising within the gambling & casino landscape. There are brands who betting big with their ad dollars.