Webinar ads on the rise again as events remain virtual
Webinar advertisements dropped in August, likely due to webinar fatigue. However, webinars are still necessary. How are brands responding?
ReadM&A Report: Stitcher, Solupay, and Optimizely In the News
This week, Sirius XM Radio advances its podcast push with Stitcher, VersaPay merged with payment services provider Solupay, and Episerver made an important purchase of Optimizely.
ReadHalloween Retailers Aren’t Spooked, but Ad Spend is Down
With Halloween just a week away, we take a look at how consumers are approaching Halloween and how ad spend has changed this year.
ReadHow Streaming is Promoted Via Ad Tech
Streaming has had a big year so far and advertising spend has surged. How many dollars did platforms spend on programmatic?
ReadMediaGrowth Summit Wrap Up
What did industry leaders at MediaGrowth’s 2020 Summit discuss? Here we highlight major B2B media trends from 2020.
ReadM&A Report: Epicor, Cisneros Interactive, and Clickagy In the News
This week, Clayton Dubilier & Rice acquired Epicor, Entravision gained Cisneros Interactive, and ZoomInfo purchased Clickagy.
ReadA Very Weird Start to the Fall Season for TV
Even though society is getting back to normal, the Fall TV lineup is looking strange. What does this mean for advertising?
ReadHow is Programmatic Performing on YouTube?
In July, YouTube made changes to its monetization policies. How is programmatic faring with the pandemic and new advertising options?
ReadPharmaceutical Ad Spend During COVID-19
As the public waits for a vaccination, the pharmaceutical industry is changing quickly. Its advertising is following along.
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