M&A Report: Apple, Stratos Genomics and Themis In the News
This week, Apple buys machine learning company Inductive. Roche gains Stratos Genomics and Merck pushes closer to a COVID-19 vaccine by acquiring Themis.Read
Will A Boost In Domestic Travel Change Tourism Advertising?
Americans are itching to travel again despite health risks. With international borders closed, many will be planning domestic trips. Which advertisers are already responding?Read
How Has Shelter-In-Place Impacted Geo-Targeted Ads?
After months of being cooped up, we're ready to be out of our homes again. With that, out-of-home (OOH) advertising seems poised to rebound. But how?Read
How is B2B advertising responding to the reopening of manufacturing?
Manufacturing is one of the first industries to start reopening around the country. What does this mean for B2B advertising?Read
M&A Report: Softomotive, BlueJeans and Giphy In the News
This week, Microsoft acquired Softomotive. Verizon finalized its purchase of BlueJeans and Facebook is buying Giphy to integrate with Instagram.Read
The Most Recent Brand To Turn To Digital: The U.S. Army
In Mid-March the US Army was forced to shut down recruiting stations across the country. Fortunately, the army had already been using digital channels. How did the U.S. army change its digital ad spend under lockdown?Read