• Mergers & Acquisitions

The most important mergers and acquisitions this week including VMWare, Northstar Travel Group, and Merck. Stay in the loop, whether you're in ad sales or business development.

• Consumer Advertising
• OTT Advertising

With the launch of Disney+ less than a month away, The Walt Disney Company is grabbing onto any competitive edge it can find.

• Ad Tech
• Advertising Trends
• Programmatic Advertising

There’s no question that programmatic advertising is growing, and the activity of some of the biggest companies further confirm this growth.

• B2B Advertising
• Digital Advertising

Even digital native B2B sites face stiff competition from consumer sites with much larger audiences. How can B2B publications bring in B2B brands for the kind of long term advertising relationships that print media saw for years?

• Mergers & Acquisitions

The most important mergers and acquisitions this week including HP, J2 Acquisitions, and Taboola. Stay in the loop, whether you're in ad sales or business development.

• Consumer Advertising
• Consumer Media

The Financial Times reports that the deal will boost Vice’s online reach by 17 percent, up to 350 million unique visitors each month.

• Ad Tech
• DTC Brands
• Programmatic Advertising

On average, the top DTC programmatic advertisers spent just over 64 percent of their digital ad spend on programmatic placements. Find out how programmatic spending has taken shape within the direct-to-consumer market this year.

• B2B Trends

Learn how B2B publishers (one magazine mogul in particular) are successfully disrupting their own business model by building nontraditional revenue streams

• Mergers & Acquisitions

The most important mergers and acquisitions this week including TEGNA, Inspire Brands, and Vox Media. Stay in the loop, whether you're in ad sales or business development.