• Native Advertising

Let’s take a look at July and August highlights in native advertising:

• Advertising Mergers and Acquisitions

In our last monthly report from May, we saw another 75 deals close for a value of $28.5 billion. The largest deal came from Microchip Technology’s $10.15 billion acquisition of Microsemi Corporation while the highest profile deal was arguably the $5 billion sum Bacardi paid for Patron Spirits. Now, let’s take a look at the completed mergers and acquisitions from the month of June.

• MediaRadar Tips

As an ad sales rep, do you have a high volume of incoming leads or a large account list? Lead scoring can help you manage while also turning more of your leads into revenue-generating clients. Here's why you should start lead scoring:

• Print Advertising

Cover wraps may be a great opportunity for all types of print publishers to increase sales. In fact, many already have all the necessary tools, such as a creative editorial team to write powerful, targeted messages. All they need to do now is to get started.

• MediaRadar Website Launch

On Friday, July 13th, MediaRadar launched our new website. As your partner, we want to make sure you are getting the latest advertising trends and the advice you need to close that deal. In just two quick clicks from the MediaRadar homepage, you can access amazing content that will help you sell more.

• Snapchat

New forms of advertising continue to pop up on what seems like a daily basis. On our phones, on our TV's and in our ears. In recent months, one of the biggest trends in advertising has been the adoption of Snapchat's new and unique ad inventory. From location-based filters to interactive videos, and on, Snapchat advertising provides brands with practices not previously available. Typically, Snapchat advertisers look to target the teen to early-20's demographic.

• Advertising Mergers and Acquisitions

In our last monthly report, we saw another $34 billion in closed mergers and acquisitions, bringing the year's total to roughly $160 billion across more than 380 deals.

• B2B Advertising

The Connectiv CEO Summit is a yearly executive retreat that brings together top leaders in the B2B media space.

• MediaRadar Tips

In the current ad sales market, reps are expected to do more than ever before. They are expected to give more immersive, impressive, customized pitches to their prospects. That requires an intense amount of research and information, yet reps have less time then ever to spend learning that information and building their pitches.