Super Bowl LVII Advertiser’s Dive

As we approach Super Bowl LVII, we're looking at the data from LVI and LVII to predict what we'll see in advertising at this year's big game.

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2023 MediaRadar Prediction: Advertisers for Weight Loss Solutions Won’t Tighten Their Belts 

With weight loss advertising up by 10% YoY in 2022, and Americans still focused on health post-pandemic, we predict more spend from weight loss advertising in 2023.

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2023 MediaRadar Prediction: Agriculture Advertisers Make it Rain on Traditional Ad Formats 

While agriculture industry leaders innovate in their strategies and products for 2023, ad spend is steady and sticks to traditional formats.

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2023 MediaRadar Prediction: Media & Entertainment Advertisers Course Correct as the Pandemic Wanes

With a predicted revenue of $40.74b by 2026, media and entertainment is continuing to ride the wave of pandemic-fueled growth.

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