How B2B Companies Use Facebook Advertising

Facebook B2B advertising is growing but not at the expense of traditional formats—and the creative from major companies shows us how. 

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M&A‌ ‌Report:‌ TMZ, Fertin Pharma and Fishbowl Media In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Fox expanded its media footprint with TMZ. Philip Morris pushed further in the health and wellness category by purchasing Fertin Pharma. And Glassdoor completed its Fishbowl acquisition.

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New Gig Company Laws, New Spending

Gig companies were given the go-ahead to collect signatures for a new proposition in MA. Will companies spend as much as they did in CA?

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NFL Agrees on Betting Partners: Ad Dollars are Flowing

The NFL has signed deals with three official sports betting partners. How has that impacted advertising spending?

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Where are the B2B Ad Sales Opportunities? A Brief State of the Market

The B2B ad landscape is a mixed bag. Where should sales reps be focusing their efforts?

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M&A‌ ‌Report:‌ RingLead, Teletrack and Clipchamp In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, ZoomInfo completed its purchase of RingLead, Equifax finalized its eighth acquisition this year with Teletrack and Microsoft is making investments in video with Clipchamp.

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Amusement Parks Seek Full Reopening: Does Delta Have Other Plans?

Travel experienced a summer boom, but families are cancelling their trips again. How is Delta impacting travel advertising?

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2022 and Beyond: Three Ad Tech Trends that are Here to Stay

Of the ad tech developments that sped up during the pandemic, which three are here to stay?

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Event Leaders Say Trade Shows are Safe. Other Professionals aren’t so Sure.

The event industry is ready—dare we say desperate—for in-person events to fully return. But sponsors and participants might not be on the same page. 

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