Alcohol Advertisers Say No to Another Round of Ads 

According to MediaRadar's data, more than 2,000 alcohol advertisers invested nearly $1.7b to promote beers, wines, and spirits in 2022, representing a 17% YoY decrease. 

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Gambling Advertisers Push More Chips Into Digital and Traditional Ads

Gambling advertisers have responded, increasing their investments by 40% YoY to nearly $866mm. But how exactly are gambling advertisers moving their chips around the advertising ecosystem?

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2023 MediaRadar Prediction: Food Advertisers Battle Inflation

The price of groceries has gone up considerably—through November 2022, prices increased by 12%. How are food advertisers responding?

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MediaRadar’s Advertising Predictions: Tax Service Advertisers Bookend the Year

In 2022, advertisers for tax services spent nearly $384mm on ads. How do they spend their ad dollars since their products and services aren’t in demand year-round?

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MediaRadar’s Advertising Predictions for 2023: Gaming Advertisers Sit on the Fence 

Despite the surge of pandemic-fueled gaming, a recession on the horizon is causing many gaming advertisers to proceed with caution in 2023.

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2023 MediaRadar Prediction: DTC Advertisers Spend Billions to Stay Ahead of the Competition

After a flashy—and expensive—2022, DTC advertisers are slowing down in 2023 to focus on the path to profitability.

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2023 MediaRadar Prediction: B2B Industrial Advertising Remain Cautiously Optimistic

Despite economic turmoil, 25K B2B industrial companies spent $1.9b on ads in 2022 and look to hold ad spend steady in 2023.

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