New Ad Formats Promise to Change Up TV Advertising

Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.

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M&A Report: Tesla, WestJet and the Boston Beer Company In The News

The most important mergers and acquisitions this week including Tesla, WestJet, and the Boston Beer Company. Stay in the loop, whether you're in ad sales or business development.

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Retail Trade Shows Deliver Value Beyond the Booth

Trade shows still hold a central role for most modern retailers. But what value does taking part — or even hosting — trade shows hold for media sellers?

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How Recent Entertainment Mergers Affect Streaming TV

After recent major entertainment mergers and media distributors launching their own streaming platforms, the shape of streaming TV is set up for some big changes in the near future.

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Why the Auto Industry is Cutting Down on TV Ad Spend, and Why it Matters

The auto industry has long been a major buyer of national TV ad space. In the past year, however, automakers have been consistently pulling dollars from TV advertising.

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M&A Report: Ultimate Software, Harry’s and Uber In The News

The most important mergers and acquisitions this week including Ultimate Software, Harry's, and Uber. Stay in the loop, whether you're in ad sales or business development.

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Will Amazon Own the Programmatic Advertising Market?

How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?

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Trend Report Preview: TV Advertisers With RFPs Coming Soon

upcoming TV ad sales opportunities shouldn't be missed, how best to prepare, and how to maintain a competitive and desirable edge.

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M&A Report: Comcast, 3M and Beyond Meat In The News

The most important mergers and acquisitions this week including Comcast, 3M, and Beyond Meat. Stay in the loop, whether you're in ad sales or business development.

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