Webinar ads on the rise again as events remain virtual

Webinar advertisements dropped in August, likely due to webinar fatigue. However, webinars are still necessary. How are brands responding?

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M&A‌ ‌Report:‌ Stitcher, Solupay, and Optimizely In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Sirius XM Radio advances its podcast push with Stitcher, VersaPay merged with payment services provider ‌Solupay, ‌and‌ Episerver made an important purchase of Optimizely.

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Halloween Retailers Aren’t Spooked, but Ad Spend is Down

With Halloween just a week away, we take a look at how consumers are approaching Halloween and how ad spend has changed this year.

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How Streaming is Promoted Via Ad Tech

Streaming has had a big year so far and advertising spend has surged. How many dollars did platforms spend on programmatic?

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MediaGrowth Summit Wrap Up

What did industry leaders at MediaGrowth’s 2020 Summit discuss? Here we highlight major B2B media trends from 2020.

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M&A‌ ‌Report:‌ ‌Epicor,‌ ‌Cisneros Interactive,‌ ‌and‌ ‌Clickagy In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Clayton Dubilier & Rice acquired Epicor, Entravision gained ‌Cisneros Interactive, ‌and‌ ZoomInfo purchased Clickagy.

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A Very Weird Start to the Fall Season for TV

Even though society is getting back to normal, the Fall TV lineup is looking strange. What does this mean for advertising?

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How is Programmatic Performing on YouTube?

In July, YouTube made changes to its monetization policies. How is programmatic faring with the pandemic and new advertising options?

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Pharmaceutical Ad Spend During COVID-19

As the public waits for a vaccination, the pharmaceutical industry is changing quickly. Its advertising is following along.

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