How Streaming is Promoted Via Ad Tech

Streaming has had a big year so far and advertising spend has surged. How many dollars did platforms spend on programmatic?

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MediaGrowth Summit Wrap Up

What did industry leaders at MediaGrowth’s 2020 Summit discuss? Here we highlight major B2B media trends from 2020.

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M&A‌ ‌Report:‌ ‌Epicor,‌ ‌Cisneros Interactive,‌ ‌and‌ ‌Clickagy In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Clayton Dubilier & Rice acquired Epicor, Entravision gained ‌Cisneros Interactive, ‌and‌ ZoomInfo purchased Clickagy.

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A Very Weird Start to the Fall Season for TV

Even though society is getting back to normal, the Fall TV lineup is looking strange. What does this mean for advertising?

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How is Programmatic Performing on YouTube?

In July, YouTube made changes to its monetization policies. How is programmatic faring with the pandemic and new advertising options?

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Pharmaceutical Ad Spend During COVID-19

As the public waits for a vaccination, the pharmaceutical industry is changing quickly. Its advertising is following along.

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M&A Report: E*TRADE, TD Ameritrade, and Delphi Technologies

This week, Morgan Stanley acquired E*TRADE, Schwab gained TD Ameritrade, and BorgWarner purchased Delphi Technologies.

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OTT & TV Anywhere Sneak Peak

MediaRadar will soon be launching OTT & TV Anywhere. Here's a sneak peak of the OTT trends we will soon be sharing.

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How Programmatic Native Has Performed So Far in 2020

Brands went back to the drawing board to rearrange budgets and campaigns earlier this year. How did this impact programmatic native?

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