Momentary B2B Ad Spikes Return to Normal

Over the last two months, we've seen the B2B verticals that initially shot up in ad spend return to normal levels. We dive into the initial spike and why they've come back down.

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M&A Report: Apple, Stratos Genomics and Themis In the News

This week, Apple buys machine learning company Inductive. Roche gains Stratos Genomics and Merck pushes closer to a COVID-19 vaccine by acquiring Themis.

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Will A Boost In Domestic Travel Change Tourism Advertising?

Americans are itching to travel again despite health risks. With international borders closed, many will be planning domestic trips. Which advertisers are already responding?

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How Has Shelter-In-Place Impacted Geo-Targeted Ads?

After months of being cooped up, we're ready to be out of our homes again. With that, out-of-home (OOH) advertising seems poised to rebound. But how?

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How is B2B advertising responding to the reopening of manufacturing?

Manufacturing is one of the first industries to start reopening around the country. What does this mean for B2B advertising?

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M&A Report: Softomotive, BlueJeans and Giphy In the News

This week, Microsoft acquired Softomotive. Verizon finalized its purchase of BlueJeans and Facebook is buying Giphy to integrate with Instagram.

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Checking In On Streaming Ahead of HBO Max Launch

When the pandemic hit, digital streaming ads surged. Now, we check back in on the ad numbers to see what’s going on in light of the HBO Max launch.

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The Most Recent Brand To Turn To Digital: The U.S. Army

In Mid-March the US Army was forced to shut down recruiting stations across the country. Fortunately, the army had already been using digital channels. How did the U.S. army change its digital ad spend under lockdown?

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How B2B Publishers Shift to Online Events

Despite a steep learning curve, virtual events are now here. Read what publishers have learned and how the advertising numbers stack up.

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