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7 Back-to-School Advertising Trends from July 2018

School is back in session. Kids have already been handed their class schedules and assigned to a seat. Students are fully prepared with their new backpacks, pencils, pens, rulers, notebooks, and calculators. But, how did they make their back-to-school purchases and whose advertising grabbed their attention and dollars?

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Worth Every Second: 6 Top Brands Like Dodge Run 6-Second Spots

Despite shorter air times, top brands continue to spend their advertising dollars on TV. Here is a list of six example brands who ran six-second spots towards the first half of 2018.

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8 Top Snapchat Advertisers

More and more brands are now jumping on the upward trend and choosing to advertise with Snapchat. MediaRadar compiled a list of the biggest Snapchat advertisers. Here are the top eight.

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Advertising Mergers & Acquisitions: Sept. 1-7, 2018

In our last report from the month of August, we saw another 145 deals tracked for a disclosed value of $49.6 billion. The largest deal of the month was arguably Walmart's $16 billion acquisition of India's Flipkart Marketplace. 22 software brands were acquired last month, making software the most active sector. Now, let's take a look at the completed, announced, and rumored mergers and acquisitions from the first week of September.

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MediaRadar Native Advertising Roundup: August 27th – September 3rd, 2018

Let’s take a look at the native advertising highlights from the past week.

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MediaRadar Agency Roundup: September 2018

Since our last roundup from August, a lot has happened in the agency world. A new electric car generated buzz in the auto industry, a navigation company acquired one of the world's leading flight planners, and an athletics ad polarized social media. Let's delve further into the highlights from this week.

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Top 4 TV Events’ Advertisers

Here are the top four TV events and the top two advertisers for each event based on estimated spend.

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MediaRadar Native Advertising Roundup: Late August 2018

Let's take a look at the highlights in native advertising from late August:

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Advertising Mergers & Acquisitions: August 18th – August 24th, 2018

Even more completed, updated, and rumored mergers and acquisitions in the advertiser and brand space were announced since our report last week.

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