Fur Babies Bring in the Money — Petcare Advertising at B2B Events

Pets are beloved family members — and today’s pet owners are willing to shell out good money for their special ones. And major companies are eager to cash-in on the growth and use conferences and trade shows as an advertising platform. 

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M&A Report: Looker, Armis and T-Mobile In the News

This week, Looker comes under Google’s umbrella and Insight Partners makes gains in IoT security with Armis. After facing legal battles, T-Mobile and Sprint are making strides towards their merger.

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US vs Canada Consumer Advertising Trends

The US and Canada have a lot in common when it comes to the economy, but their consumer advertising trends differ. Here is a breakdown of top spenders.

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Programmatic Buying in the Auto Industry

Auto TV ad sending is down, while B2B publishers face an even bigger hit. But how does programmatic buying compare?

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Are Podcasts the Answer to B2B Losses in Print?

When a podcast host reads a sponsored ads, sharing a story about the quirky website they created on Squarespace, listeners often take their finger off that 15-second fast-forward button.

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M&A Report: Forever 21, Evergage and The Ringer In the News

This week, Forever 21 is likely to be salvaged by several investment groups. Meanwhile, Evergage is acquired by Salesforce and Spotify gains another popular podcast network, The Ringer.

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What Does Political Advertising Look Like During an Election Year?

Election years give publishers the opportunity to bring in additional funds outside normal advertisers. How do politicians spend in an election year?

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Google the Cookie Monster: What their Latest Initiative Means to Ad Tech

The new SameSite requirements are not the only big step forward towards a more secure web for consumers this year — Google made yet another announcement on January 14.

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How the Auto Industry Slump is Affecting B2B Publishers

Last year, we reported on the cutting down of auto TV ad spend. The downturn of ad spending trend continues and is consistent across mediums. Notably, B2B ad sales are down.

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