How to Set Goals with Your Sales Reps—and Make Them Stick

MediaRadar’s Chief Sales Officer, Jen Wilga, shares her tips for setting goals with sales reps for better retention and customer success.

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Wanna Game? Advertisers Are Spending Big on YouTube’s Gaming Channels in 2022

With the rise in YouTube gaming channels (people watched 100B hours in 2020), advertisers are putting their money where the games are.

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Facebook Advertising in 2021: What to Expect from Our Upcoming Trends Report

How did companies invest in Facebook in 2021? Hint: it's a lot. Here's a sneak peek at our upcoming Trend Report on Facebook advertising.

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Travel Advertisers Heat Up Spending for the Summer

Travel advertiser are looking to TV and video to make up for the $2 trillion lost revenue last year—but not everyone is back in action. We dive in, here:

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YouTube Plays Second Fiddle to Retail Media for Home Goods Advertisers

YouTube reigns in most other ad categories, but Home Goods is betting on retail media sites instead—with a remarkable emphasis on native ads. Here's why.

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YouTube vs. the Video World: A Sneak Peek into an Upcoming Trend Report

In this sneak peek at MediaRadar's upcoming trend report on video spending, we look at how YouTube's reign continues to grow.

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OTT Advertising Snapshot Q1 2022: Netflix & Paramount+ Pave Their Own Path

With more and more players in the OTT field, Netflix's decrease in subscribers, and a variety of approaches in how many ads to show per stream, the OTT Advertising reports for Q1 tell an interesting story. We dive into it, here.

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How Home Goods Brands Are Rearranging Their Advertising Strategies in 2022

A rise in interest for home furnishing projects combined with post-pandemic ecommerce boom puts the home furnishing industry in an exciting (and intimidating) place for advertising. Here we look at how they are responding.

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What A Ride: Peloton Remixes its Ad Strategy in 2021

Through sales spikes, the pandemic and bad press, Peloton has been on a wild ride the past few years. This Q1, their ad strategy—while down 22% in spending—shows a fresh take.

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