Amazon Buys Sizmek, Moving the Needle on Ad Tech
Acquiring Sizmek will allow Amazon to move closer to the duopoly Google and Facebook have in programmatic digital advertising. Here's what we know so far.
ReadShould Your Trade Media Company Start a Podcast?
A podcast may be the next channel for your advertising opportunities. Here’s what you should consider.
ReadM&A Report: IBM, Mastercard and Virgin Galactic In The News
The most important mergers and acquisitions this week including IBM, Mastercard, and Virgin Galactic. Stay in the loop, whether you're in ad sales or business development.
Read5 Favorite Commercials in 2019 So Far
Our top 5 standout television commercials of 2019 so far, and why we love them.
ReadNot All Ad Sales Prospecting Tools Are Created Equal: The True Value of Data
Ad sales tools are only as helpful as the quality of their data. What makes data good, and how can that data be used to bolster ad sales? We've broken it down for you.
Read9 Things to Consider When Deciding Booth Sizes for Your Next Event
Different booth sizes not only offer varying price points to your vendors, but also varying experiences. Here's what to consider when deciding what to offer.
ReadM&A Report: Catching Up with Disney’s New TV Networks
We checked in on the enormous Disney/Fox merger to answer the questions raised by the announcement earlier this year.
ReadStay on Top of Q3: Upcoming RFPs
Our Q3 analysis of the top RFPs coming our way. Stay on top of the upcoming trends and make sure your proposals are ready to impress.
ReadA Decade-Long Downward Trend: Retail Print Spend Follows Declining Retail Revenue
As retail sales fall, big box stores and retailers either cut their ad spend across the board or shift their ad dollars to other, digital mediums.
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