How Do PACs and Super PACs Use Programmatic Ad Tech? [w/Ad Spend Data]
To get a picture of how PACs spend using programmatic ad tech, we take a look at both the 2016 election and the upcoming 2020 election.
ReadPharma Advertising in an Election Year: How Does it Change?
Learn how Big Pharma changes where it is spending around an election cycle, as well as how ad creative changes its focus too.
ReadHow Advertisers Are Using Ad Tech in Q4
With ad tech accounting for more and more of digital advertising spend, publishers can look to 2018 to learn what 2019 will more or less look like.
ReadOOH is Getting a Makeover Thanks to Ad Tech
ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.
ReadQ4 is Here: What 2018 Programmatic Spending Tells Us About 2019
There’s no question that programmatic advertising is growing, and the activity of some of the biggest companies further confirm this growth.
ReadBack to School Advertising Down 20 Percent for 2019
Every year, back to school advertising takes over the retail advertising market — the campaigns make up over a third of retail advertising in July.
ReadSupply Path Optimization Paves the Way for Smarter Programmatic Ad Spend
Supply Path Optimization — or SPO — is meant to help digital advertisers the same way supply chain optimization helps logisticians. By choosing networks based on the main markets they serve, digital advertisers can get more strategic and plan further out for both reach and spend.
ReadMore Than Memes: TikTok Ups Its Teen-Targeted Advertising With Programmatic Ads
TikTok has only been around a few short years, but it's been hailed both as the new Vine and the next Instagram. Amassing over 500 million active monthly users in 2018, and passing 1 billion installs earlier this year, the app is positioned as a somewhat major player in both influencer marketing and programmatic advertising.
ReadHow Specialized DSPs Shape Advertising for Connected TV
Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.
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