4 Takeaways from MediaGrowth Summit 2018
From April 10-12th, in Chicago, many B2B media professionals gathered at MediaGrowth Summit 2018 to discuss the market's evolutionary changes, new advancements, and trends. The ad sales market is constantly changing, and ever-evolving. Reps are now expected to do more than ever before, and the complexity of the market can sometimes seem overwhelming.
Read4 Reasons Why Brands Like Podcasts for Direct Response Advertising
Both publishers and advertisers should be paying close attention to the expanding world of podcasts. More and more content producers have adopted the format, and like any other form of content, advertisers are following.
Read4 Reasons Why Google Loves Native Advertising
For a moment in time, in 2017, many perceived Google's new ad blocking standards as building a bleak set of walls around online publishers. In June 2017, Google first announced that, come 2018, Chrome would begin to support and abide by the "Better Ads Standards," originally set in place by the Coalition for Better Ads, to which Google belongs. The Coalition for Better Ads is a collection of companies and associations that have come together to form an alliance for the betterment of viewer experience with advertising. The Better Ads Standards were put in place to essentially add guidelines to how ad servers should interact with their viewers.
ReadThe Oscars 2018: Best Picture Advertising
With the arrival of this year's Oscars ceremony, we thought we'd take a look at the best trailers and advertising from this year's best films. The Oscars 2018 will be held this Sunday, March 4th, at 5pm on ABC. Host Jimmy Kimmel will be joined by members of the industry, their families, and millions of television viewers, as they give out awards and tributes to celebrate this year's best in cinema. The annual event, held in Los Angeles, celebrates the best acting, directing, screenwriting, and so on from the year most recently passed.
ReadEmerging Trends in Advertising: Programmatic Audio Advertising
As any ad sales or ad tech professional knows, the demand for programmatic ad inventory has been rising on a number of different platforms. And with Pandora's most recent news, it's evident that audio platforms are now taking full advantage of the process, as well. Pandora will now, for the first time, offer a private marketplace (PMP) for programmatic audio advertising, something that many considered a long-time coming. While, the audio industry does not always receive the same amount of coverage as other formats in relations to programmatic advertising, Pandora's full buy-in could change that.
ReadDigiday Hot Topic Takeaways: The Rise of OTT Content
It seems as though we've done quite a bit of recent writing about fluctuations, shifts, growths, rises, and so on. And in the television industry, the biggest conversation currently revolves around the rise of over-the-top (OTT) content consumption.
ReadIntegrated Advertising in Sports: The NBA
Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.
ReadMediaRadar Native Advertising Roundup: February 2018
Who uses native advertising? Quite a lot of brands, actually. In fact, native advertising is one of the fastest growing products in digital advertising today.
Read4 Ways to Master Valentine’s Day Advertising with Social Media
Before the existence of social media, there weren't so many occasions. So many "Days," and things to celebrate. To put it plainly, there was once a time where occasions were just that... Occasional.
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