Q4 is Here: What 2018 Programmatic Spending Tells Us About 2019
There’s no question that programmatic advertising is growing, and the activity of some of the biggest companies further confirm this growth.
ReadBack to School Advertising Down 20 Percent for 2019
Every year, back to school advertising takes over the retail advertising market — the campaigns make up over a third of retail advertising in July.
ReadSupply Path Optimization Paves the Way for Smarter Programmatic Ad Spend
Supply Path Optimization — or SPO — is meant to help digital advertisers the same way supply chain optimization helps logisticians. By choosing networks based on the main markets they serve, digital advertisers can get more strategic and plan further out for both reach and spend.
ReadMore Than Memes: TikTok Ups Its Teen-Targeted Advertising With Programmatic Ads
TikTok has only been around a few short years, but it's been hailed both as the new Vine and the next Instagram. Amassing over 500 million active monthly users in 2018, and passing 1 billion installs earlier this year, the app is positioned as a somewhat major player in both influencer marketing and programmatic advertising.
ReadHow Specialized DSPs Shape Advertising for Connected TV
Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.
ReadYouTube Advertising: Media & Tech Take Over With (Surprise) Disney as King
With original shows and an ad-supported strategy, YouTube will continue to offer new inventory to advertisers. This means it’s more important than ever to take stock of the advertising landscape within the ever expanding world of YouTube.
ReadeSports: The New Media for Advertisers
Unlike YouTube back in the day or popular streaming platforms today, video game stream doesn’t necessarily disrupt the media industry — it simply adds new content. In other words, this is a rapidly growing opportunity for digital advertisers looking for new, younger audiences.
ReadThe Top Advertisers Growing Their Programmatic Spend 2018-2019
Programmatic ad spend has increased by over 40 percent between 2018 and the first half of 2019. MediaRadar takes a look at which top programmatic advertisers of 2018 are increasing their 2019 spending the most.
ReadA Decade-Long Downward Trend: Retail Print Spend Follows Declining Retail Revenue
As retail sales fall, big box stores and retailers either cut their ad spend across the board or shift their ad dollars to other, digital mediums.
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