New B2B Ad Formats: How Brands Use OOH, Podcast, Native, and Event Advertising
B2B brands are slowly shifting to digital advertising, leaving an opening for new ad formats if publishers give them the opportunity. Which new or proven B2B ad formats are winning options for both publishers and B2B brands?
ReadCannes Lions 2019: Grand Prix Awards Signal the Future of Advertising
The Cannes Lions Festival of Creativity Grand Prix is the highest honor for the advertising world, and sets the gold standard for the next year of advertising trends. See what the 2019 Grand Prix winners tell us about advertising in 2019 and what will remain effective
ReadProgrammatic TV: 7 Essential Terms
Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.
ReadProgrammatic Advertising Explained: 18 Essential Terms [2019 Update]
Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.
ReadNew Ad Formats Promise to Change Up TV Advertising
Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.
ReadWhy the Auto Industry is Cutting Down on TV Ad Spend, and Why it Matters
The auto industry has long been a major buyer of national TV ad space. In the past year, however, automakers have been consistently pulling dollars from TV advertising.
ReadHow Mergers are Changing the TV Landscape
A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.
ReadM&A Report: LVMH, PepsiCo and AT&T In The News
The most important mergers and acquisitions this week including LVMH Moet Hennessy Louis Vuitton, Pepsico, and AT&T. Stay in the loop, whether you're in ad sales or business development.
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