• Advertising Trends

Despite the pending recession, entertainment categories such as movies, tourism and gold continue to thrive.

• Advertising Trends

ways, but it's also ignited ad spending for some companies, including Education & Training, Industry, Financial Software, and Business Software. 

• Advertising Trends

It’s no surprise that Facebook continues to be a go-to for advertisers looking to engage audiences. With its granular targeting capabilities and massive audience, it makes sense that ad spend would be on the rise.

• Advertising Trends

According to Furniture Today, the pandemic unsurprisingly fueled consumers’ “home goods” purchases. As pandemic restrictions ease, and even with consumer spending focusing more on experiences and travel, the “homebody economy” continues to flourish.

• Advertising Trends

Retail advertising is coming in hot. Here's everything you need to know about how Apparel and Accessories advertisers spent in Q1 2022.

• Advertising Trends

When the stars—and target audiences—align, brands open their wallets. Here's a recap of who advertised during the 2022 Oscars and Grammys.

• Ad Sales
• Advertising Trends
• TV Advertising

Paramount+ ad revenue has been growing steadily. What does this OTT platform offer advertisers and who's buying?

• Ad Tech
• Advertising Trends
• Programmatic Advertising

As Samsung and Apple tighten their own advertising and privacy policies, how are they using targeted ads to reach potential customers?

• Advertising Trends
• Consumer Advertising

Which young consumer facing startups will likely increase their ad spend this quarter? These might be the opportunities for you.