How Specialized DSPs Shape Advertising for Connected TV

Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.

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YouTube Advertising: Media & Tech Take Over With (Surprise) Disney as King

With original shows and an ad-supported strategy, YouTube will continue to offer new inventory to advertisers. This means it’s more important than ever to take stock of the advertising landscape within the ever expanding world of YouTube.

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eSports: The New Media for Advertisers

Unlike YouTube back in the day or popular streaming platforms today, video game stream doesn’t necessarily disrupt the media industry — it simply adds new content. In other words, this is a rapidly growing opportunity for digital advertisers looking for new, younger audiences.

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The Top Advertisers Growing Their Programmatic Spend 2018-2019

Programmatic ad spend has increased by over 40 percent between 2018 and the first half of 2019. MediaRadar takes a look at which top programmatic advertisers of 2018 are increasing their 2019 spending the most.

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A Decade-Long Downward Trend: Retail Print Spend Follows Declining Retail Revenue

As retail sales fall, big box stores and retailers either cut their ad spend across the board or shift their ad dollars to other, digital mediums.

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New B2B Ad Formats: How Brands Use OOH, Podcast, Native, and Event Advertising

B2B brands are slowly shifting to digital advertising, leaving an opening for new ad formats if publishers give them the opportunity. Which new or proven B2B ad formats are winning options for both publishers and B2B brands?

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Cannes Lions 2019: Grand Prix Awards Signal the Future of Advertising

The Cannes Lions Festival of Creativity Grand Prix is the highest honor for the advertising world, and sets the gold standard for the next year of advertising trends. See what the 2019 Grand Prix winners tell us about advertising in 2019 and what will remain effective

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Programmatic TV: 7 Essential Terms

Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.

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Programmatic Advertising Explained: 18 Essential Terms [2019 Update]

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

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