• Advertising Trends

Retail advertising is coming in hot. Here's everything you need to know about how Apparel and Accessories advertisers spent in Q1 2022.

• Advertising Trends

When the stars—and target audiences—align, brands open their wallets. Here's a recap of who advertised during the 2022 Oscars and Grammys.

• Advertising Trends
• Programmatic Advertising

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

• Advertising Trends

See Michael Bloomberg's Election Advertising Strategy for 2020. See how much he has spent on TV and Digital - and how much he is planning to spend overall.

• Ad Tech
• Advertising Trends

To get a picture of how PACs spend using programmatic ad tech, we take a look at both the 2016 election and the upcoming 2020 election.

• Advertising Trends
• B2B Advertising

Learn how Big Pharma changes where it is spending around an election cycle, as well as how ad creative changes its focus too.

• Ad Tech
• Advertising Trends

With ad tech accounting for more and more of digital advertising spend, publishers can look to 2018 to learn what 2019 will more or less look like.

• Ad Tech
• Advertising Trends
• Consumer Advertising
• OOH

ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.

• Ad Tech
• Advertising Trends
• Programmatic Advertising

There’s no question that programmatic advertising is growing, and the activity of some of the biggest companies further confirm this growth.