How Mergers are Changing the TV Landscape
A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.
ReadM&A Report: LVMH, PepsiCo and AT&T In The News
The most important mergers and acquisitions this week including LVMH Moet Hennessy Louis Vuitton, Pepsico, and AT&T. Stay in the loop, whether you're in ad sales or business development.
ReadResearch Insight: Video Ads Are Getting Longer
In 2019 there is some evidence that the market is recalibrating from its emphasis on shorter ads to a preference for longer form ads. Read the details.
ReadWhy Is Programmatic TV Advertising So Confusing?
What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.
ReadB2B Native Advertising Takes Over Online Spend
See how native advertising in the B2B space has increased dramatically over the past 2 years.
ReadMergers & Acquisitions Special Edition: The Disney / Fox Acquisition
To all who come to this happy place, welcome. And buckle up. After a nearly two-year struggle toward the finish line, complete with a bidding war with Comcast and regulatory hoop jumping, The Walt Disney Co. has completed its $71 billion acquisition of most of 21st Century Fox Inc. entertainment assets.
ReadWhy Spotify Bought Gimlet: The Power of Podcast Advertising
Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.
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