Ads for Sale: Apparel & Accessories Advertisers Spending Big in 2022

Retail advertising is coming in hot. Here's everything you need to know about how Apparel and Accessories advertisers spent in Q1 2022.

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Recap: Advertisers Fight for the Spotlight at The Grammy Awards and Oscars

When the stars—and target audiences—align, brands open their wallets. Here's a recap of who advertised during the 2022 Oscars and Grammys.

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Programmatic Advertising Explained: 32 Essential Terms [2021 Update]

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

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Michael Bloomberg’s Election Advertising Strategy for 2020

See Michael Bloomberg's Election Advertising Strategy for 2020. See how much he has spent on TV and Digital - and how much he is planning to spend overall.

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How Do PACs and Super PACs Use Programmatic Ad Tech? [w/Ad Spend Data]

To get a picture of how PACs spend using programmatic ad tech, we take a look at both the 2016 election and the upcoming 2020 election.

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Pharma Advertising in an Election Year: How Does it Change?

Learn how Big Pharma changes where it is spending around an election cycle, as well as how ad creative changes its focus too.

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How Advertisers Are Using Ad Tech in Q4

With ad tech accounting for more and more of digital advertising spend, publishers can look to 2018 to learn what 2019 will more or less look like.

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OOH is Getting a Makeover Thanks to Ad Tech

ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.

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Q4 is Here: What 2018 Programmatic Spending Tells Us About 2019

There’s no question that programmatic advertising is growing, and the activity of some of the biggest companies further confirm this growth.

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