2023 Advertising Prediction: Caffeinated Beverages Advertising Shifts Focus to New Products
While caffeinated beverage advertisers maintain their ad spend, the focus is shifting to newer products such as energy drinks.
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Advertising During a Recession—Which Companies Are Spending?
With an impending recession, not all advertisers are decreasing; food, non-alcoholic beverages, and travel are a few examples of advertisers increasing spend.
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Back to Office Trends Halts Spending in Key Areas
As companies call employees back to the office, some advertisers—such as breakfast foods, alcohol, and home office supplies—decrease spend.
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Return-to-Office Policies Spark Spending for Some Advertisers
As companies life remote work policies, our data shows a number of advertisers are raising their spending to meet the back-to-office demands.
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Better Late Than Never: New Digital Advertisers in H1 2022
Through June 2022, 65K advertisers bought display, social, and/or video ads for the first time. Here's how they spend their ad dollars.
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3 Entertainment Categories That Are Increasing Ad Spend (Despite the Recession)
Despite the pending recession, entertainment categories such as movies, tourism and gold continue to thrive.
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Help Wanted: Some Advertisers Increase Spending During The Great Resignation
ways, but it's also ignited ad spending for some companies, including Education & Training, Industry, Financial Software, and Business Software.
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10 Facebook Advertisers to Watch in Q3 2022
It’s no surprise that Facebook continues to be a go-to for advertisers looking to engage audiences. With its granular targeting capabilities and massive audience, it makes sense that ad spend would be on the rise.
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10 Home Goods Advertisers to Watch
According to Furniture Today, the pandemic unsurprisingly fueled consumers’ “home goods” purchases. As pandemic restrictions ease, and even with consumer spending focusing more on experiences and travel, the “homebody economy” continues to flourish.
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