YouTube Plays Second Fiddle to Retail Media for Home Goods Advertisers

YouTube reigns in most other ad categories, but Home Goods is betting on retail media sites instead—with a remarkable emphasis on native ads. Here's why.

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What A Ride: Peloton Remixes its Ad Strategy in 2021

Through sales spikes, the pandemic and bad press, Peloton has been on a wild ride the past few years. This Q1, their ad strategy—while down 22% in spending—shows a fresh take.

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There’s No Place Like Home: CPG Advertisers Continue to Spend Big on Facebook 

All our latest data on how consumer packaged goods (CPG) advertisers are maximizing Facebook Ads—who is investing more, and who is pulling back?

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2022 Super Bowl LVI: The Main Advertising Event of the Year

Many new companies have announced their Super Bowl commercials. Let’s see what it could mean for your media planning.

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Food Delivery Apps Keep Forking Over Ad Dollars

As people return to the in-person experience of restaurant dining, you might expect mobile ordering to have tapered off. But food delivery apps like GrubHub, UberEats and DoorDash haven’t seen a slowdown in orders—even as they continue to make headlines for the wrong reasons. 

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Top Consumer Brands to Watch in Q4

Which young consumer facing startups will likely increase their ad spend this quarter? These might be the opportunities for you.

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How Retirement Services Target Aging Consumers

Older generations are spending more time on the internet. How are retirement services investing in programmatic advertising?

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Amusement Parks Seek Full Reopening: Does Delta Have Other Plans?

Travel experienced a summer boom, but families are cancelling their trips again. How is Delta impacting travel advertising?

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Cigarettes Aren’t Coming Back to Life—Manufacturers Switch Gears

As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?

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