How Covid-19 is Impacting the TV Industry

Since early March, broadcast networks across the board have seen an increase in viewership and ratings. How is this impacting TV advertising?

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Breakfast Cereal Advertising is Up

This month, General Mills and Kellogg’s are working at full capacity to get their products into stores where sales are spiking. MediaRadar analyzes what breakfast ad spend looks like in times like these.

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The Kids Are Stuck at Home: Toy and Video Game Advertising Are Up

The whole family is at home and parents need to work. How are parents getting emails sent with children right next to them? The answer might be new toys and video games. MediaRadar takes a look at how toy companies are responding with their ads.

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Professional Sports are on Hold: Now What?

Professional sports are suspended due to coronavirus, leaving a void of content for sports broadcasters. While we don't know how everything will unfold, we can look at past advertising numbers to get a sense of the impact.

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How Many Ad Dollars Are at Stake with Coronavirus?

While all business is affected by this pandemic, some industries are getting the short end of the stick more than others. We took a look at "at-risk" industry ad spending from last year. This gives us some insight into the money that is at stake in the upcoming months.

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Travel Industry Starts to React to Coronavirus

The travel industry was one of the first industries to be impacted by COVID-19. MediaRadar shares insights on how travel firms have responded quickly with changes in ad spend.

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Which Advertisers Are Buying Podcast Ads?

There’s no question that 2019 was a big year for audio. But where is all this growth coming from? Which industries (and companies) are primarily advertising with podcasts? How and what are they buying?

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Who is Still Advertising on TV?

In this 2019 TV advertising recap, we look at which categories are spending the most on TV ads, who the top advertisers are and the new players (including DTC brands) entering the field.

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MediaRadar’s 12 Ads of Christmas: 5 Onion Rings

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on ad spend across multiple industries and platforms — like these 5 seasonal fast food ads.

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