OOH is Getting a Makeover Thanks to Ad Tech
ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.
ReadThe Top DTC Advertisers in 2019 Are All Over the Map
MediaRadar found that 800 DTC brands have advertised across online, TV, and print media in 2019 so far. DTC ad spend is up 15 percent compared to the same time last year. But who are the top advertisers — and what does their advertising look like?
ReadSmaller OTT Players Take Their Slivers of the Pie
OTT is not just about Netflix, Amazon and now Disney+. There are a handful of successful OTT companies that have taken their share of revenue, sliver by sliver, largely by offering ad-supported streaming.
ReadThe Empire Strikes Back: Disney Bans Netflix Ads on Its TV Networks
With the launch of Disney+ less than a month away, The Walt Disney Company is grabbing onto any competitive edge it can find.
ReadHow Vice and Refinery29 Are Consolidating Digital Power
The Financial Times reports that the deal will boost Vice’s online reach by 17 percent, up to 350 million unique visitors each month.
ReadBack to School Advertising Down 20 Percent for 2019
Every year, back to school advertising takes over the retail advertising market — the campaigns make up over a third of retail advertising in July.
ReadNFL Opening Weekend: Big Spenders and Ratings
Sunday Night Football was the most-watched program for the 2018-19 season. It’s the eighth year in a row Sunday Night Football has claimed the spot, drawing 19.3 million viewers weekly. Now with the opening weekend behind us and the rest of the season ahead, we can look at how advertising with one of the largest brands in the United States is shaping up so far.
ReadYouTube Advertising: Media & Tech Take Over With (Surprise) Disney as King
With original shows and an ad-supported strategy, YouTube will continue to offer new inventory to advertisers. This means it’s more important than ever to take stock of the advertising landscape within the ever expanding world of YouTube.
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