• Consumer Advertising
• Digital Advertising
• Home Goods

YouTube reigns in most other ad categories, but Home Goods is betting on retail media sites instead—with a remarkable emphasis on native ads. Here's why.

• Consumer Advertising
• Digital Advertising
• Print Advertising
• TV Advertising

Through sales spikes, the pandemic and bad press, Peloton has been on a wild ride the past few years. This Q1, their ad strategy—while down 22% in spending—shows a fresh take.

• Consumer Advertising
• Facebook

All our latest data on how consumer packaged goods (CPG) advertisers are maximizing Facebook Ads—who is investing more, and who is pulling back?

• Consumer Advertising
• TV Advertising

Many new companies have announced their Super Bowl commercials. Let’s see what it could mean for your media planning.

• Consumer Advertising

As people return to the in-person experience of restaurant dining, you might expect mobile ordering to have tapered off. But food delivery apps like GrubHub, UberEats and DoorDash haven’t seen a slowdown in orders—even as they continue to make headlines for the wrong reasons. 

• Advertising Trends
• Consumer Advertising

Which young consumer facing startups will likely increase their ad spend this quarter? These might be the opportunities for you.

• Consumer Advertising
• Financial Services
• Social Media Marketing

Older generations are spending more time on the internet. How are retirement services investing in programmatic advertising?

• Advertising Trends
• Consumer Advertising

Travel experienced a summer boom, but families are cancelling their trips again. How is Delta impacting travel advertising?

• Consumer Advertising
• Digital Advertising
• Pharmaceutical Advertising

As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?