What A Ride: Peloton Remixes its Ad Strategy in 2021
Through sales spikes, the pandemic and bad press, Peloton has been on a wild ride the past few years. This Q1, their ad strategy—while down 22% in spending—shows a fresh take.Read
There’s No Place Like Home: CPG Advertisers Continue to Spend Big on Facebook
All our latest data on how consumer packaged goods (CPG) advertisers are maximizing Facebook Ads—who is investing more, and who is pulling back?Read
2022 Super Bowl LVI: The Main Advertising Event of the Year
Many new companies have announced their Super Bowl commercials. Let’s see what it could mean for your media planning.Read
Food Delivery Apps Keep Forking Over Ad Dollars
As people return to the in-person experience of restaurant dining, you might expect mobile ordering to have tapered off. But food delivery apps like GrubHub, UberEats and DoorDash haven’t seen a slowdown in orders—even as they continue to make headlines for the wrong reasons.Read
Amusement Parks Seek Full Reopening: Does Delta Have Other Plans?
Travel experienced a summer boom, but families are cancelling their trips again. How is Delta impacting travel advertising?Read
Cigarettes Aren’t Coming Back to Life—Manufacturers Switch Gears
As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?Read
With the Push Towards Electric, Which Automakers Advertise Most?
Though advertising plummeted last year, EV advertising in 2021 has already surpassed spending from the first seven months of 2019. Who are the top spenders?Read