MediaRadar

MediaRadar Wins 2021 BIG Innovation Award

MediaRadar has been awarded a 2021 BIG Innovation Award presented by the Business Intelligence Group for the second straight year.

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DCN

Media Industry Predictions for 2021: OTT, video, social and more

Looking ahead to this new year, we predict there will be some major turning points, particularly in OTT, social media, video and conferences. Here at MediaRadar we’ve taken a look back at 2020’s unique advertising trends and predicted what 2021 will bring.

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WWD

Retailers Dole Out More Ad Dollars on Digital This Past Holiday Season

Marketing platform LiveIntent teamed with MediaRadar to dig into how the pandemic impacted advertising during the recent holiday shopping season.

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Ad Age

Sony’s Playstation 5 Outspent Microsoft’s Xbox Series X Three to One in Launch Ads

The two-week period ahead of the console launches was the video gaming category’s most active in 2020.

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The Motley Fool

Snap Is Spending $1 Million a Day to Chase TikTok

Snap recently launched Spotlight, a new platform for user-created videos within Snapchat, in nearly a dozen countries. The new feature will curate the "most entertaining" Snaps from Snapchat users and broadcast them to viewers based on their preferences and favorite videos.

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CNBC

Tiger Woods won’t play in The Match 3, but the show’s producer hopes to make it an annual Black Friday event

This year, outside of college football games, the four major pro sports leagues are off. In a typical year, NBA and NHL games are usually played on Black Friday, but with Covid-19 impacting schedules, MediaRadar CEO Todd Krizelman said the Match is a great investment for advertisers looking for eyeballs.

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Adweek

Cruise Industry Carefully Charts Its Return to Sailing

Despite the CDC lifting its No Sail order, in place since the pandemic arrived on U.S. shores in March, the cruise industry has gone from dry docks to a metaphorical Bermuda Triangle, with no clear timeline as to when their ships can actually set out again.

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CNBC

NBA’s return by Christmas appears to be on track

The National Basketball Association could decide on its 2020-21 season by Friday with signs pointing to a return by Christmas Day.

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MediaPost

Google Trends Reveal What Voters Think

What issues will drive the results of the 2020 presidential election Tuesday? This year has been one of transformations. The advertising industry and businesses had to reinvent themselves based on the COVID-19 pandemic and changes in consumer behavior.

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Adweek

Candy Brands Are Trying to Solve the Halloween Pandemic Puzzle

Candy brands are turning the Halloween season into a month-long celebration instead of one day.

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