The Hollywood Reporter

After a $2.6 Billion Hit, TV Races to Bring Back Live Sports

With the NBA and MLB returning in late July, ESPN, Turner and Fox hope for a "glass half-full" advertising market.

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Ad Age

Video Games Have More Than Doubled Their Ad Spend Since The Start of the Pandemic

Video games have been the saving grace of many people confined to their homes during the coronavirus pandemic—and the rising popularity is providing a jolt to the ad industry.

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Adweek

Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer

Parent company Edgewell Personal Care prepares for sunny days without the beach

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MediaPost

J&J, P&G, L’Oreal Top Spenders In Skincare Advertising In Q1 2020

Skincare product ad spend has been one of the most interesting categories impacted by the pandemic in the United States

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Medium

The Future of Sports Looks a Lot Like Video Games

Traditional sports franchises are already finding ways to tap gaming verticals to diversify and grow new revenue streams.

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Ad Age

Videoconferencing Companies’ Ad Spend Spikes Amid COVID-19

Videoconferencing services have found their moment. For people working from home or practicing social distancing, videoconferencing has become a necessity and is quickly becoming routine.

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CNBC

Coronavirus could cause $1 billion loss for NBA, NHL and MLB broadcasters, ad firm says

The coronavirus pandemic could cause roughly $1 billion in lost advertising for broadcasters of the top three U.S. pro sports leagues, according to ad firm MediaRadar.

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Adweek

Travel Advertising Fell by as Much as 90% in March

With cruise ships docked in ports, air travel falling by almost half, and more than 75% of the U.S. under some form of lockdown due to the coronavirus, it’s safe to say nobody is—responsibly—traveling

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Marketing Dive

E-commerce sites boost ad spend as COVID-19 drives orders

E-commerce sites like Amazon have had to adjust quickly to a sudden change in shopper behavior as many people work from home, shop online to avoid going out in public or to seek goods that have been in short supply at stores.

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Mobile Marketing Magazine

80% of TikTok’s Ad Spend is Dedicated to Snapchat, Reports MediaRadar

In 2019, TikTok spent close to 80 per cent of its US ad spend on Snapchat advertising, according to MediaRadar, an advertising intelligence and sales enablement platform.

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