Digiday

How Chipotle is using crypto and gaming as gateways to loyalty

Avocados might be among the few things that expire faster than a crypto price, but Chipotle is still giving people a way to “buy the dip.”

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Digiday

‘Advertising has taken a hit’: The crypto crisis has created an advertising vacuum

Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, including advertising.

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MediaPost

MediaRadar Adds Twitter & Instagram Ad Intelligence

MediaRadar added Twitter and Instagram to its social tracking capabilities, in addition to Facebook and Snapchat, the company announced Thursday.

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Fierce Video

$482M spent on YouTube video ads during Q1 – MediaRadar

With digital ad spend continuously on the rise, it comes as no surprise YouTube has caught a sizeable piece of the pie. Ad intelligence platform MediaRadar unveiled Wednesday $482 million was spent on YouTube video ads in the first quarter – up 57% from $307 million in Q4 2021.

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The Wall Street Journal

Crypto Firms Cut Back on Hiring During Market Slump

Fed’s move to increase interest rates is contributing to a selloff and putting pressure on fees

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MediaPost

Crypto Ad Spend Sees Massive Decline Since Super Bowl

Over the past year, crypto has been anything but stable. At its peak, the crypto market in November of 2021 was valued at $3 trillion. It has since fallen to $1.3 trillion.

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MediaPost

Brands Spent $369M On Ad-Supported Streamers In Q1

More than 3,000 brands from nearly 1,400 companies spent more than $369 million on ad-supported streamers in this year's first quarter, according to an analysis by advertising intelligence platform MediaRadar.

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DCN

YouTube’s success is a great sign for CTV

Lately, there has been much investor handwringing over CTV investments. With Netflix’s latest results, some worry that if Netflix’s growth has stalled, the prospects for everyone else may be diminished as well.

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The Drum

Musk’s $44bn Twitter buyout a ‘mixed bag for marketers’

Media experts and publicists react to the news that Twitter plans to accept billionaire Elon Musk’s offer to buy the platform for $44bn.

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The Drum

Despite board seat reversal, Elon Musk will still impact Twitter’s business success

Billionaire Elon Musk, Twitter's largest shareholder, has rejected a seat on the company's board just days after accepting it. By remaining on the outside, Musk will have more freedom to air his oft-controversial opinions on free speech and content moderation — which is sure to have direct implications for the platform's ability to generate ad revenue.

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