MediaPost

Brands Spent $369M On Ad-Supported Streamers In Q1

More than 3,000 brands from nearly 1,400 companies spent more than $369 million on ad-supported streamers in this year's first quarter, according to an analysis by advertising intelligence platform MediaRadar.

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DCN

YouTube’s success is a great sign for CTV

Lately, there has been much investor handwringing over CTV investments. With Netflix’s latest results, some worry that if Netflix’s growth has stalled, the prospects for everyone else may be diminished as well.

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The Drum

Musk’s $44bn Twitter buyout a ‘mixed bag for marketers’

Media experts and publicists react to the news that Twitter plans to accept billionaire Elon Musk’s offer to buy the platform for $44bn.

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The Drum

Despite board seat reversal, Elon Musk will still impact Twitter’s business success

Billionaire Elon Musk, Twitter's largest shareholder, has rejected a seat on the company's board just days after accepting it. By remaining on the outside, Musk will have more freedom to air his oft-controversial opinions on free speech and content moderation — which is sure to have direct implications for the platform's ability to generate ad revenue.

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MediaPost

‘Grammy Awards’ Viewing Up 4%, CBS Estimates

"The 64th Grammy Awards" on CBS did a bit better than last year's record low numbers, but not by much -- around 4%, according to network projections.

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MediaPost

‘For Your Consideration’ Oscars Promo Ad Spend Up 7%, To Nearly $53M And Counting

Studios' spending on ads promoting their 2021 films and stars in the lead-up to the March 27 Academy Awards telecast had reached nearly $53 million by March 8, according to cross-platform ad campaign tracking firm MediaRadar...

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Axios

Sports betting stocks take a hit

While sports betting activity has exploded over the past year, sports betting stocks have largely stumbled as the public markets move away from the "grow at any cost" mindset and focus more on profitability.

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Inside Radio

MediaRadar: Podcast Ad Revenue Grew 20% In 2021. More Ads Were Pre-Recorded Too.

The ad tracking firm MediaRadar reviewed advertising in 500 top podcasts, across multiple content categories.

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Marketing Dive

How podcasts are helping brands meet DEI commitments

Multicultural podcast agency Pod Digital Media recently inked a three-year, eight-figure deal with McDonald's as the brand invests in diverse media.

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