As Seen On TV: Does D2C Spending Mean Good Vibes, Or Bad Omen?

MediaPost - quotes MediaRadar CEO Todd Krizelman on the five-year streak of constant growth for DTC television ad spend. MediaRadar data is used to dive into the causes, effects, and methods of these expensive investments. The data also illuminates an important interaction between the content of these placements and the growing ethos among the target demographic's youngest members.

Read

MediaRadar’s Todd Krizelman Predicts Twitter’s Q1 Success Prior to Earnings Report

Todd Krizelman, CEO of MediaRadar, referenced MediaRadar data to discuss positive expectations in the hours leading up to Snap Inc's release of Q1 earnings.

Read

MediaRadar’s Todd Krizelman Gives His Take on the Lyft IPO

TheGlobe.com co-founders Todd Krizelman and Stephan Paternot give their take on Lyft’s IPO and whether investors should be cautious.

Read

Snap Inc.’s New Chief Business Officer Plans to Overhaul the Company’s Ads Business

Adweek - quotes MediaRadar CEO, Todd Krizelman, explaining how Snapchat is maturing because it's listening to advertisers. By extending its video ad length through dozens of discover channels, the platform is appealing more to marketers too.

Read

MediaRadar Launches AI Solution To Help Publishers Predict RFPs

MediaPost - reports the launch of MediaRadar's AI-powered "RFP Predictor" that will alert publishers of coming RFPs and help ad sales teams plan ahead. The tool anticipates that 1,350 RFPs will be issued in Q2 2019, that the top three industries issuing RFPs this year will be retail, apparel, and travel advertisers, and that April will be the most active month for RFPs.

Read

YouTube ranked ‘most intimate brand’ among millennials, report finds

MarketingDive - quotes MediaRadar research about YouTube's increased ad revenue and advertiser renewal rates, adding to the idea that the platform is the 'most intimate brand' among millennials.

Read

Snap beat Wall Street expectations in Q4 2018 and set its stock soaring. Here’s a breakdown of how advertisers are spending on the platform

Business Insider - Reporter Tanya Dua delves into Snap earnings using data, graphs, and quotes from MediaRadar. Find out how often brands advertised with Snapchat and which advertisers and product categories used Snap ads the most!

Read

Report: YouTube’s Ad Revenue Climbed in 2018 as It Retained Most of Its Advertisers Geico, Samsung and Disney represented 15.5 percent of its total for the year

Adweek - quotes MediaRadar data and CEO, Todd Krizelman, proving that YouTube's ad revenue increased last year due to certain advertisers like Geico, Samsung, and Disney.

Read

We talked to publishers about their fears and hopes following a brutal month of layoffs in digital media

Business Insider - quotes CEO, Todd Krizelman, as he talks about MediaRadar's new RFP predictor and high renewal rates as well as growth disparities in the general market, following the brutal month of layoffs in digital media.

Read

The New Native Advertising Narrative: How native advertising became custom content and what it means for publishers.

Folio - quotes MediaRadar's trend report that narrates the evolution of native advertising. The article interviews many publishers, ranging from a digital media company with four verticals to a magazine publisher with 25 titles in the U.S. alone, who all employ the term, “native advertising,” and use online display ads in favor of custom content (refers to advertising material that can live online or off).

Read