Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer

Parent company Edgewell Personal Care prepares for sunny days without the beach

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J&J, P&G, L’Oreal Top Spenders In Skincare Advertising In Q1 2020

Skincare product ad spend has been one of the most interesting categories impacted by the pandemic in the United States

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The Future of Sports Looks a Lot Like Video Games

Traditional sports franchises are already finding ways to tap gaming verticals to diversify and grow new revenue streams.

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Coronavirus could cause $1 billion loss for NBA, NHL and MLB broadcasters, ad firm says

The coronavirus pandemic could cause roughly $1 billion in lost advertising for broadcasters of the top three U.S. pro sports leagues, according to ad firm MediaRadar.

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Travel Advertising Fell by as Much as 90% in March

With cruise ships docked in ports, air travel falling by almost half, and more than 75% of the U.S. under some form of lockdown due to the coronavirus, it’s safe to say nobody is—responsibly—traveling

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MediaRadar CEO discusses the new MediaRadar Events With TechCrunch

In an interview with MediaRadar CEO Todd Krizelman about the newly released MediaRadar Events, TechCrunch discusses the importance of events for businesses and the significance of MediaRadar's newest product.

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YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back

AdWeek weighs in on MediaRadar data with CEO Todd Krizelman to discus the profitability of YouTube, despite recent cutbacks in retail ad spend on the platform.

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MediaRadar: TV Ads Getting Shorter, But Impact Remains

Find out TV Technology's key takeaways from MediaRadar's annual TV Trend Report. Take a look at the freshest deep dive into our data on the television landscape.

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As Seen On TV: Does D2C Spending Mean Good Vibes, Or Bad Omen?

MediaPost - quotes MediaRadar CEO Todd Krizelman on the five-year streak of constant growth for DTC television ad spend. MediaRadar data is used to dive into the causes, effects, and methods of these expensive investments. The data also illuminates an important interaction between the content of these placements and the growing ethos among the target demographic's youngest members.

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MediaRadar’s Todd Krizelman Predicts Twitter’s Q1 Success Prior to Earnings Report

Todd Krizelman, CEO of MediaRadar, referenced MediaRadar data to discuss positive expectations in the hours leading up to Snap Inc's release of Q1 earnings.

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