Ad Age

Why the 2022 Super Bowl Makes Sense For Travel Brands

Expedia and Booking.com are airing ads as market share battles intensify in a category that was decimated in the early days of the pandemic

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MediaRadar

MediaRadar Wins 2022 BIG Innovation Award

MediaRadar wins the BIG Innovation Award from Business Intelligence Group, for its ground breaking free Agency & Marketer tools.

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Broadcasting + Cable

Comcast Boosts Ad Spending For Peacock, Streamer’s Ad Revenue Rises: MediaRadar

Comcast boosted spending in the third quarter to promote its Peacock streaming service, which in turn registered higher advertising revenue, according to MediaRadar

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CNBC

14.3 million people watched the Atlanta Braves win the 2021 World Series

The Atlanta Braves captured their first World Series championship in over 20 years, and also helped Major League Baseball’s top event recover in terms of ratings.

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Yahoo! Finance

NFL ad revenue on the rise

Todd Krizelman, MediaRadar CEO & Co-Founder joins the Yahoo Finance Live panel with the lastest on the rise of NFL ad revenue.

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Investor's Business Daily

‘Buy Now, Pay Later’ Players Step Up Advertising Spending In Market Grab

Affirm Holdings (AFRM) and other "buy now, pay later" consumer financing firms have upped advertising spending as they battle for market share. Affirm stock continues to trade in high volume as investors mull how much of a threat BNPL services are to credit card networks.

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MediaPost

OTT Platforms’ Ad Spend Increased 47% In 2021

Platforms this year spent $1.06 billion on advertising across those platforms. HBOMax, Disney+, Paramount+, Peacock, and Hulu are the top-spending platforms in 2021 to date.

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Business Insider

Brands like David’s Bridal and Zola are spending big on advertising

Brands like David's Bridal and Zola are spending big on advertising as the $51 billion wedding industry surges

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MediaPost

MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers

Media buyers, planners and marketers spend significant time analyzing raw data and using multiple tools to get a full overview of the ad market. Marketers and agency reps adjust advertising campaigns more frequently today than in the past, and struggle to gain access to key advertising information quickly to impact their rapid decision-making.

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Business Insider

Weddings are coming back. Brands like Zola and David’s Bridal are trying to cash in with new ad campaigns, digital services, and perks.

Marketers are seizing the opportunity. Some 138 wedding apparel companies advertised in the second quarter of 2021 versus 117 in the year-ago quarter, according to MediaRadar.

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