MediaRadar Acquires Kantar Group’s Vivvix to Offer a Comprehensive View of the Advertising Industry
Transaction combines complementary services to empower media sellers, brands, and agencies with broad market intelligence for confident decision-making
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How Chipotle is using crypto and gaming as gateways to loyalty
Avocados might be among the few things that expire faster than a crypto price, but Chipotle is still giving people a way to “buy the dip.”
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‘Advertising has taken a hit’: The crypto crisis has created an advertising vacuum
Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, including advertising.
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MediaRadar Adds Twitter & Instagram Ad Intelligence
MediaRadar added Twitter and Instagram to its social tracking capabilities, in addition to Facebook and Snapchat, the company announced Thursday.
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$482M spent on YouTube video ads during Q1 – MediaRadar
With digital ad spend continuously on the rise, it comes as no surprise YouTube has caught a sizeable piece of the pie. Ad intelligence platform MediaRadar unveiled Wednesday $482 million was spent on YouTube video ads in the first quarter – up 57% from $307 million in Q4 2021.
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Crypto Firms Cut Back on Hiring During Market Slump
Fed’s move to increase interest rates is contributing to a selloff and putting pressure on fees
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Crypto Ad Spend Sees Massive Decline Since Super Bowl
Over the past year, crypto has been anything but stable. At its peak, the crypto market in November of 2021 was valued at $3 trillion. It has since fallen to $1.3 trillion.
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Brands Spent $369M On Ad-Supported Streamers In Q1
More than 3,000 brands from nearly 1,400 companies spent more than $369 million on ad-supported streamers in this year's first quarter, according to an analysis by advertising intelligence platform MediaRadar.
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YouTube’s success is a great sign for CTV
Lately, there has been much investor handwringing over CTV investments. With Netflix’s latest results, some worry that if Netflix’s growth has stalled, the prospects for everyone else may be diminished as well.
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