Facebook Advertising in 2021: What to Expect from Our Upcoming Trends Report
How did companies invest in Facebook in 2021? Hint: it's a lot. Here's a sneak peek at our upcoming Trend Report on Facebook advertising.Read
Another Helping, Please: Restaurants & Bars Spent Big on Facebook Ads in 2021
What did Facebook advertising look like for restaurants and bars in 2021? The data might surprise you, and predicts interesting trends for the future.Read
Consumers love streaming: How much overlap is there between OTT and digital ad spend?
Have advertisers been able to switch to OTT as quickly as consumers? Read here to see how advertisers approach OTT and digital streaming.Read
Did Event Advertisers Really Shift Dollars Into Digital?
Did marketers shift portions of their budget to digital ads? Here we share our most recent analysis of last year's top event sponsors.Read
Publishers Enter Uneasy Partnership With Facebook News
The launch of the News tab has renewed the fierce debate surrounding Facebook and Google as a digital advertising duopoly.Read
B2B Struggles With Display Ads: What Can Publications Do?
Even digital native B2B sites face stiff competition from consumer sites with much larger audiences. How can B2B publications bring in B2B brands for the kind of long term advertising relationships that print media saw for years?Read
These B2B Industries Are Growing Their Digital Presence
Digital advertising is maturing as B2B marketing is evolving, allowing those in the space to adopt people-based marketing and new levels of personalization.Read