How Advertisers Are Spending on Digital Media Channels & How That Should Impact Your Strategy 

MediaRadar looked at a sampling of advertising on over 215 digital content companies like BBC News, ABC, USA Today, and more—with an audience of 257 million unique visitors. Here’s what the data shows, and what it means for your strategy.

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Political Ad Spend Increases Ahead of Midterm Elections

With the midterm elections fast approaching and the balance of power in Washington teetering on the edge, Democrats and Republicans are doing everything in their power to get in voters' good graces—including increasing their digital ad spend.

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Wanna Game? Advertisers Are Spending Big on YouTube’s Gaming Channels in 2022

With the rise in YouTube gaming channels (people watched 100B hours in 2020), advertisers are putting their money where the games are.

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Facebook Advertising in 2021: What to Expect from Our Upcoming Trends Report

How did companies invest in Facebook in 2021? Hint: it's a lot. Here's a sneak peek at our upcoming Trend Report on Facebook advertising.

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YouTube Plays Second Fiddle to Retail Media for Home Goods Advertisers

YouTube reigns in most other ad categories, but Home Goods is betting on retail media sites instead—with a remarkable emphasis on native ads. Here's why.

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What A Ride: Peloton Remixes its Ad Strategy in 2021

Through sales spikes, the pandemic and bad press, Peloton has been on a wild ride the past few years. This Q1, their ad strategy—while down 22% in spending—shows a fresh take.

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What Does Elon Musk’s Purchase of Twitter Mean for Advertisers?

How will Elon Musk's purchase of Twitter affect Twitter advertising? We have some ideas but with Elon...you never know.

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Another Helping, Please: Restaurants & Bars Spent Big on Facebook Ads in 2021

What did Facebook advertising look like for restaurants and bars in 2021? The data might surprise you, and predicts interesting trends for the future.

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5 Hacks for Clean Contact Data (Number 5 is Our Favorite) – [2022 UPDATE]

The hard truth: if your sales leads aren't updated, most of them are worthless. Read on to see how you can keep your contact data fresh.

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